1. Standards Reference Guide
Updated: March 2009

2. Colors PMS 342 Green RGB R0/G111/B81 CMYK 100/0/71/43 PMS 431 Grey RGB
11/1/0/64
Pantone 221C
RGB
R145/G0/B69

3. Tag Lines
Trust Goes A Long Way
Excellence in Moving
Since 1891

4. Logo
Green
Black
White

5. E-mail Signature 10 Point Arial font with name bolded
Jonathan Doe Business Title T: C: (optional) F: (optional)

6. Phone
Voic Script Hello, this is _____ with Bekins Van Lines and I am currently…
Answering the phone Script Hello, Bekins Van Lines, this is ______ speaking