1. Margaret Stewart & Cory Young
Revisiting STREMII: An application of social media crisis communication during Hurricane Matthew
Margaret Stewart & Cory Young

2. Review of STREMII Model Feedback & New Applications
AGENDA
Introductions
Review of STREMII Model
Feedback & New Applications
STREMII Model Updated
References
Questions?

3. Review of STREMII Model: Six Elements

4. Feedback & New Applications
From Pedagogical Application
Reviews
Hurricane Matthew Examples

5. STREMII Model Updated

6. References
Coombs, W.T. (2014). Ongoing crisis communication: Planning, managing, and responding, (4th ed.). Thousand Oaks, CA: Sage Publications, Inc.
Coombs, W.T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3),
Fink, S. (1986). Crisis management: Planning for the inevitable. New York: Amacom.
Mitroff, I.I. (1994). Crisis management and environmentalism: A natural fit. California Management Review, 36(2),
Seeger, M.W., Sellnow, T.L., and Ulmer, R.R. (2003). Communication and organizational crisis. Westport, CT: Praeger.
Seeger, M.W. (2006). Best practices in crisis communication: An expert panel process. Journal of Applied Communication Research, 34(3),
Stewart, M. C., & Gail Wilson, B. (2015). The dynamic role of social media during Hurricane #Sandy: An introduction of the STREMII model to weather the storm of the crisis lifecycle. Computers in Human Behavior, 54,

7. Questions?
THANK YOU! 