1. Tobacco Industry TACTICS
Salaam Bombay Foundation

2. INDUSTRY TACTIC: INDUSTRY TACTIC: INDUSTRY TACTIC: POS advertisement
product placement
INDUSTRY
TACTIC:
product packaging

3. INDUSTRY TACTIC: packaging
Packaging designed lure children with bright colours, shiny packaging, and cartoon characters
Use of words designed to create images in the minds of users
“mild”, “famous”, “true”, “natural”, “special”, “delux”, “premium”, “goa”
Intentionally poor quality health warnings

7. INDUSTRY TACTIC: point of sale:
eye-level products sold next to candy and at a cost of as little as half a rupee, easily affordable

10. INDUSTRY TACTIC: POS advertisements
Advertisements are displayed at the point of sale for tobacco vendors big and small
Financial incentives to vendors to display advertisements, including cash payments, free products, and store beautifications

16. THE TAKEAWAY:
the tobacco industry in using a range of tactics to market their products and violate tobacco control laws.
URGENT ACTION IS NEEDED NOW.