1. Unlocking the Global Supply Chain David Taylor (Ingram Content Group)
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2. Unlocking the Global Supply Chain

3. Print on Demand: a quick summary…
The ability to print one copy when there is a demand for it
Allows publisher to sell book and then print book
Virtual stock increasingly replacing stock printed and held in big buildings
Linked to supply chain on an increasingly global scale
Wholesalers
Third Party Distributors

4. SUPPLY CHAIN: Print on Demand
ORDER
PUBLISHER
WHOLESALER/RETAILER
INGRAM POD
DISTRIBUTOR
ORDER
ORDER

5. HP PageWide Web Press – T240 HD

6. Print on Demand and the wholesaler model
Virtual stock is a challenge for the traditional wholesaler
Many titles now do not exist until someone wants a copy
Nothing in stock usually means no sale/no backorders
Nothing in stock tells the bookseller “long lead time, mate…”
Nothing in stock does not look great
Don’t bother? = lost sales, declining offer to the market
Carry stock? = cash tied up in speculative stock
Install your own POD? = have plenty of money ready…
Integrate with POD suppliers? = most likely option
Message to market has to reflect the reality of the POD supply chain

7. Print on Demand and the distributor model: same lessons…
Virtual stock is a challenge for the traditional distributor
Many titles now do not exist until someone wants a copy
Nothing in stock usually means no sale/no backorders
Nothing in stock tells the bookseller “long lead time, mate…”
Nothing in stock does not look great so what are your options?
Don’t bother? = lost sales, declining offer to the market
Carry stock? = cash tied up in speculative stock
Install your own POD? = have plenty of money ready….
Integrate with POD suppliers? = most likely option
Message to market has to reflect the reality of the POD supply chain

8. Ingram Wholesale: iPage and POD

10. Ingram’s Global POD network
Own POD plants in US, UK, Australia and France (JV with Hachette)
Integrated with wholesalers for ordering
Integrated with third party distributors for ordering
US and UK
Ingram is also a wholesaler and a distributor in both markets
Both supply models have been re engineered using Lightning Source POD
Critical factor: effectively represent the reality of the supply chain
Australia
Lightning Source Australia positioned as the wholesaler Australia has never had
Amazon Australia about to go live

11. Ingram’s Global POD network: partners
Global Connect partners live in Germany, Poland, Russia, Italy, India, South Korea and China
Implementing in Spain
Negotiating in Japan
Currently set up for wholesale sales by market
Working on a publisher direct model to allow further supply chain options

12. Unlocking the Global Supply Chain: a few completely unbiased tips…
Review your complete global supply chain
Using an in market distributor?
Review their messaging to the market for your titles that they don’t have on hand
How are they representing POD titles?
Are they integrated with your POD supplier in the market?
Are you shipping titles that could be put into POD for the local market
Not using an in market distributor?
How are your books reaching the market?
Can you use POD to add a local wholesale supply option?