1. MEMBER & SPONSOR RECRUITMENT & RETENTION
STRATEGIC PLAN 2016
STRATEGIC PRIORITIES
MISSION
To provide excellent strategy and market development education and networking opportunities for healthcare professionals
ACTION ITEMS
METRICS
MEMBER ENGAGEMENT
To become a member-driven organization
Actively engage Board alumni
Develop and maintain relationship with SHSMD
Hold one membership non-conference event in 2016
Distribute an annual survey
Develop a mentorship program
Successfully plan and hold a Board alumni event in 2016
Ongoing relationship established with SHSMD
Successful execution of non-conference event
Survey distribution and analysis
Mentorship plan developed
EDUCATION
To provide value-added education targeting a broader audience
Facilitate access to at least one SHSMD webinar in 2016
Incorporate an interactive session into conference planning
Review and propose an annual conference budget
Successful facilitation of one webinar in 2016
Plan in place for 2016 interactive session
At least break even on conference events
VISION
To be recognized as a unique and indispensable strategy and market development education and networking resource by healthcare professionals working in the Carolinas
MEMBER & SPONSOR RECRUITMENT & RETENTION
To create a sustainable organization
Develop and implement plan to recruit members at non-participating hospitals
Annually review sponsorship plan and revise as necessary
Implementation of recruitment plan
Sponsorship plan review
CORE STRATEGIES
Customer Service
Financial Stability
Administration
Value
Updated

2. MEMBER & SPONSOR RECRUITMENT & RETENTION
BOARD AND COMMITTEE STANDARD MEASURES OF SUCCESS
Customer Service
Financial Stability
Administration
Value
COMMITTEES
MEMBER ENGAGEMENT
To become a member-driven organization
Manage all member communication
Develop annual survey
Hold networking events at each conference
EDUCATION
To provide value-added education targeting a broader audience
Facilitate attendee surveys at each conference
Net $8,500 on each conference
Hold Spring (75 attendees) and Fall (100 attendees) conferences
Offer member presentations
MEMBER & SPONSOR RECRUITMENT & RETENTION
To create a sustainable organization
Manage relationships with sponsors
Maintain and update dues structure
Raise $35,000 in sponsorships annually
Maintain accurate member and sponsor database
Updated