1. Dover Museum and Arts Group
DMAG July Visitor Survey
What is DMAG
Deciding on what to capture
Data Collection
Data Digitization / Analysis
Conclusions
Anne Edwards
Fay Blair
Kevin Joyce

2. Who We Are, The Participants
Aylesham Heritage Centre
Dover Arts Development
Dover Museum
Dover Transport Museum
Deal Town Council
PWRR Queen’s Museum
East Kent Railway
Sandwich Guildhall
St. Margaret’s History Society
St. Margaret’s Museum
Western Heights
White Mill Rural Heritage Museum

3. Deciding on what to capture

4. Deciding on what to capture
What do we ‘need’ to know?
Essentials
What to we ‘want’ to know?
A Year in the Life of Faversham
About people
Age group, gender, ethnic background, socio-economic group, disability (Office of National Statistics Groupings)
About the ‘experience’
Your expectations and their expectations, and how these were met
About what difference the project made
Feedback to relating to, for example,
participation, conservation and learning (Heritage Lottery Fund)

5. Deciding on what to capture
Arts Council and the Creative Case for Diversity
Sir Peter Bazalgette
Sadler’s Wells 8 December 2014
‘Evaluation: making it work for us’: our DMAG dialogue
What do we ‘need’ to know?
Essentials
What to we ‘want’ to know?
New emphasis from the Arts Council’s chair, Peter – ‘The Creative Case for Diversity’
- see Youtube and the transcript
(see video from 19 mins onwards)
Where Arts Council invests public money in arts & culture- it must be for the benefit of all the public.
The arts are a mirror for society –
Make arts work appeal across their communities
Need to demonstrate how they make progress,
reflecting the nature of our communities giving a voice to everyone irrespective of their background, ethnicity, to their age, gender, sexuality
and disability
Diversity is an evolving agenda particular to communities
Let communities tell us what diversity is, and means to them
Measured action on diversity arts and culture goes mainstream. See it not as an obligation but as an opportunity

6. Data collection

7. Data Collection

8. Data Collection

9. Data Collection

10. Issues Faced by Participants
Human Resources
Volunteer Interest
IT literacy
Digital Awareness
Trustee Involvement / Support
Visitor Numbers
Volunteer Support
Physical Resources
Equipment Access
Access to the Internet on site

11. The Capture & Analysis Tool
The Requirement
Simple to use
Time efficient
Give useful information
Private and secure
Accessible to all
Aggregate the results for DAD
The Tool
Garbage In Garbage Out
AYLESHAM
DOVER
MUSEUM
TRANSPORT MUSEUM
DEAL
PWRR
QUEEN’S
EAST KENT
RAILWAY
SANDWICH
GUILDHALL
ST.
MARGARETS
WESTERN HEIGHTS
WHITE
MILL

12. Some Interim Outputs

13. Some Interim Outputs

14. Some Interim Outputs

15. Conclusions REFLECTIONS: on the process NEXT steps
Project final review – further stakeholder feedback
‘Constructing’ the final report - infomatics