1. DEPARTMENTOF AGRICULTURE, KERALA
HARNESSING THE POWER OF SOCIAL MEDIA FOR AGRICULTURAL DEVELOPMENT-THE KERALA EXPERIENCE
DEPARTMENTOF AGRICULTURE, KERALA
ENHANCING AREA UNDER IRRIGATION AND ACHIEVING WATER USE EFFICIENCY THROUGH PRADHAN MANTRI KRISHI SINCHAI YOJANA (PMKSY)

2. Nurturing the Social Media Ecosystem in Kerala
Regular Meetings of Social and digital media –internal and external participants at Directorate of Agriculture.
Experience Sharing
Scheme and Package of practice sharing
Participation of Agricultural Officers in groups

3. Incentives to best Social Media  in Agriculture in Kerala including Agriculture related Mobile Apps.
Incentives for offices of Agriculture Department for using social media for extension.
Promoting use of Social Media among Department Officials. Providing Rs 5000/- each for data plan, design , documentation,     e-zines etc
Support to Lead Farmer /Master Farmers proficient in the use of social or digital media  for sharing Good Agricultural Practices and Success Stories with other Farmers of the Group and for Krishi Bhavan . Incentive Rs 2500/- year for meeting data charges for internet use

4. Support to Group Administrator from Social Media Group for sharing Good Agricultural Practices and Success Rs 2500/- year for meeting data charges for internet use
Funds for IT Division for design and distributing of standard templates for use by department offices and purchase of mobile based wifi datacard for continuous updating and interaction through social media and for other activities for effective interaction in Social and Digital Media.

5. Social media promotions to get more target group and publicity- 7 Lakhs
Digital Sena -Training for Department Staff across the organization to strengthen customer service, innovation and input delivery for agricultural extension to meet challenges and use opportunities and adopt best t practices for Agricultural Development.
State Level Seminar and Exhibition on the use of Social Media for Agricultural Development -Rs 5 Lakhs is earmarked for this component.

7. FUNDING FARMING Crowd sourcing Funds for Farming
Whatsapp –Aadhar Bank Account Opening
Agri card –Kisan Credit for Farmers

8. SEED Facebook –Social Media Farmer to Farmer Seed Exchange
Varieties Recommendation
Home delivery of seeds

9. Tie up with Service Co-operative Societies
INPUTS AT YOUR DOORSTEP-fertilizer, pesticide, biofertilizer,biopesticides
Tie up with Service Co-operative Societies
Online Stores
Farmer Exchange

10. TECHNOLOGY Online Courses www.celkau.in
Kissan Krishideepam Youtube Video channel
Noorumeni-Youtube
Mattoli FM Radio-Njattuvela
Kuttanad Radio
Kerala Farmers Call Centre and Agricultural Information Hub Karshika Vivarasanketham Viralthumpil
Websites

11. VIRTUAL CLASSROOMS WEBINARS ONLINE VIDEOS E-ZINES E_BOOK AUDIO BOOKS
TRAININGS
VIRTUAL CLASSROOMS
WEBINARS
ONLINE VIDEOS
E-ZINES
E_BOOK
AUDIO BOOKS

12. Custom Hiring Centre + Operator/Technicians
ASHA-AGRICULTURAL SERVICES AND HIRING ASSISTANCE-Farm Machinery and Agricultural Technicians at your door step
Custom Hiring Centre + Operator/Technicians
GREEN ARMY-Karshika Karma Sena-Technicians with implements
Agro Service Centre

13. Agri Information Hub Whatsapp Facebook Facebook groups
Queries-Field Visits
Agri Information Hub
Whatsapp
Facebook
Facebook groups

14. Harvest Festivals
Paddy Challenge
Result Demonstration
Youtube

15. MARKETING
Agri information Hub
Mobile Apps
mkisan

16. Processing and value addition

17. http://www.jackf ruit365.com/
New Age Farmers
ruit365.com/

18. Agency developed and managing the system
Sl. No
Name of Portal
Services available
Agency developed and managing the system 1
Krishi.info portal and Android apps for farmers and officials developed for ATMA call centre under Karshika Vivara Sanketham Project.
This can be used as an umbrella platform to integrate all social media applications for the use of Agriculture Department
SFAC 2
Farm Extension Manager portal and Android app
Agriculture Information
KVK Malappuram of KAU 3
Kissan Kerala
Department of Agriculture
Dynamic information services, Virtual expert query management support, crop information service etc.
IIITM-K 4
Kerala Soil Fertility
Soil Nutrient Management, Panchayath based Nutrient Management Plan, Soil Health Card, Micro Nutrient based Fertilizer Recommendation 5
Crop Pest Surveillance System
Web-mobile based GPS enabled, locations specific crop pest and disease surveillance system, Online plant clinic 6
Kerala Hi-tech Agri Portal
Specific system for providing virtual expert advisory support for hi- tech farmers 7
KAU Agri Infotech Portal
e-learning portal of Kerala Agricultural University
KAU 8
DOA 10
Farmer Database Android application of Agriculture Department.
Location specific farmer information which can be used for effective extension.
NIC 11
Farmers Portal of Government of India
All information beneficial to farmers
GOI 12
Mkisan portal and app
SMS, Voice message to farmers

19. Success Stories Facebook : Krishi Bhavan Vattamkulam KB Thiruvali
Websites
Blog

21. Farm Extension Manager (FEM@Mobile) Ente Krishi
Mobile Apps
Kisan
Krishi APP
Farm Extension Manager
Ente Krishi

22. Facebook Groups Krishibhoomi Harithakeralam Vattamkulam Krishi
Adukkalathottam Vithu Bank
Karshika Vipanni
Vayalum Veedum
Krishi Bhoomiyil oru Adukalathottam
Oro Veettilum Adukkalathottam
Theerthafoundation

23. THANK YOU