1. AMAT Annual Meeting September 20, 2017
Venus Walker
Public Health Analyst, Division of Transplantation
Healthcare Systems Bureau
Health Resources and Services Administration

2. 25 Years of People, Power and Passion
Congratulations, AMAT
25 Years of People, Power and Passion

3. Our Role
Provide support for and oversight of the U.S. transplant system
OPTN
SRTR
Increase organ donation and donor registration
General education, targeted outreach
Grants
Contracts
Special Projects

4. Organdonor.gov and Donaciondeorganos.gov

5. Social Media

6. VCA Resource Outreach
Developing a new 3- to 4- minute video featuring Brendan Marrocco
30-year-old bilateral arm recipient
Iraq veteran and quadruple amputee
Transplant performed at Johns Hopkins Hospital in 2012
Developing matte release
Explains what VCA transplantation is and how it can transform lives
Will be made available for community newspapers and websites
Developing fact sheet
Explains what VCA transplantation is
Covers 10 key items

7. Older American Outreach
Developing new TV and radio PSAs featuring Sam Wyche
71-year-old heart recipient
Former NFL player and coach
Sports broadcaster: NFL analyst and commentator
Transplant performed at Carolinas Medical Center in September 2016

8. Spanish-Language Outreach

9. Sports Program Print Ad Placements
Placements in professional sports programs:
NFL
NBA
NHL
MLB

10. Grant Projects
to subscribe

11. Hospital Organ Donation Campaign

12. Hospital Campaign 2017 Recap
1,050
partners recognized
26,000+
new registrations

13. 2018 Campaign: October 2017–April 2018
Earn points for activities and registrations
Receive recognition from HRSA/HHS

14. New for 2018 Campaign 1 point per new registration
100 points for reaching registration goal

15. Campaign Resources Scorecard Newsletter and PSA templates Posters
Best practices guide
Social media posts
Learning webinars
Sign up for Hospital Campaign news/info:

16. HRSA/Healthcare Systems Bureau Division of Transplantation
Contact Information
Venus Walker |
HRSA/Healthcare Systems Bureau
Web: hrsa.gov/about/organization/bureaus/hsb/
Facebook: facebook.com/HHS.HRSA |
YouTube: youtube.com/user/HRSAtube
Division of Transplantation
Web: organdonor.gov | donaciondeorganos.gov
Facebook (English): facebook.com/organdonor.gov
Facebook (Spanish): facebook.com/Usdonaciondeorganos.gov