1. TOBACCO INDUSTRY TARGETS SCHOOLS IN AFRICA
Marketing of cigarettes to children around schools

2. THE ISSUE
Tobacco companies systematically target children as young as 6 years old around schools to encourage initiation and smoking
They consider children as a reservoir of replacement smokers
Tobacco companies violate their own codes of conduct
Tobacco companies guided by profit motives, not public health

3. Understand tobacco companies marketing practices
OBJECTIVE
Understand tobacco companies marketing practices
EXPOSE
DENOUNCE
DISCREDIT
STRATEGIES
Capacity-building, tobacco industry monitoring, advocacy, media outreach.

4. TOBACCO INDUSTRY MARKETING STRATEGIES AROUND SCHOOLS

5. High density of cigarette sale outlets around schools
Types of sale outlets: Push carts, kiosks, supermarkets, convenience stores, coffee shop
Sale of single cigarettes
Almost all sale points of cigarettes sell single sticks (stores, push carts, kiosks, etc). This increases affordability of cigarettes and facilitates experimentation/initiation
Sale of flavoured cigarettes
Encourages experimentation/initiation and gives the impression that they are safer to use
Advertising and promotion
Outdoor advertising (Structures or buildings, sidewalks of stores, umbrellas, windows or doors of stores, ) and indoor advertising (display on the counter, display behind the counter, display of non-tobacco products with cigarettes)
Non-compliance with existing laws
All provisions related to marketing to children in the laws are violated by the tobacco companies
Benin, Nigeria: Ban sale of single cigarettes
Benin, Burkina Faso, Nigeria, Uganda: Ban sale to minors
Nigeria, Uganda: Ban advertising and promotion
Cameroon: Ban outdoor advertising

6. This map shows Charles Guillot Public Primary School in Cotonou, with as many as 27 push carts selling BAT and PMI branded cigarettes. It also shows 3 convenience stores, 17 kiosks, 30 posters, and 6 advertisements on buildings around the school.

7. Cotonou, Benin: A push cart selling cigarettes near Wenser Primary and Secondary School

8. Ouagadougou, Burkina Faso : Cigarette brand advertisement displayed on door of a convenience store near Complexe Scolaire
Naaba Yamdé in Nioko 1 neighbourhood
Yaoundé, Cameroon : a point of sale with tabacco advertising near Bilingual school

9. Lagos, Nigeria — Apapa: Mobile point of sale of tobacco products near Apapa Senior High School visible from school gate . Tobacco products are displayed on the counter.

10. Ouagadougou, Burkina Faso: Children in their school uniform buying single sticks of cigarettes in a convenience store near Sainte Colette Secondary School

11. Cotonou: Benin – Flavoured cigarettes

12. Advocacy and media outreach

13. Open air press conference: taking journalists to the field to witness and tell the story.

14. Investigative report: Cigarette is making its classes
Press brief

15. Tours around schools with media, Governments officials and
Members of Parliament

16. #BigTobaccoTinytargets
Use of social media
#BigTobaccoTinytargets

17. OUTCOMES

18. CAMEROON: New legislation being drafted on advertising/promotion of tobacco products around schools BURKINA FASO: Decree issued banning promotion of tobacco products 400 meters around schools. UGANDA: Members of Parliament visit schools’ vicinity for TC Act enforcement BENIN: Law adopted banning advertising, sale and promotion of tobacco products 500 meters around educational institutions. NIGERIA: Advocacy continues with Government to enforce ban on sale and advertising of tobacco around schools.

19. THANK YOU