1. Considerable Interest
Consumers Show Very Little Interest in Outdoor Advertising;
But Find TV Ads To Provide Useful Info About Products/Services
Consumer’s Interest in:
Considerable Interest
Some Interest
Not Much Interest
Ads on Buses / Trains 1% 9%
21%
Ads at Bus Stops / Train Stations 1% 6%
14%
Ads Inside Taxis 1% 4% 9%
Ads on Top of Taxis 1% 5%
13%
Billboards 3%
22%
35%
Sports or Entertainment Events 2%
10%
13%
Ads In Shopping Malls 3%
13%
17%
Ads In Movies 2%
23%
21%
Ads In Stores 5%
11%
19%
Ads on TV Provide Me with Useful Info About Bargains
43%
31%
26%
52%
28%
20%
Ads on TV Provide Me with Useful Info About New
Products/Services
Source: MRI Doublebase 2016; Interest in TV Advertising based on “Any Agree, Neutral, Any Disagree”