Download presentation
Presentation is loading. Please wait.
1
Building Your PERSONALBRAND
15
1 EMBRACE Your Power
16
Are you POWERFUL?
17
Are you IN CHARGE of your life OR has it become OUT OF CONTROL?
18
Have you LOST YOUR VOICE?
19
When power is exerted IT BECOMES INFLUENCE
20
POWER IS NOT A BAD THING. The abuse of power is.
21
Powerful people decide who they want to be
AND LIVE THAT OUT. Powerful people decide who they want to be
22
Powerful people LIVE BY DESIGN not by default.
23
Powerful people ARE SOCIAL ARCHITECTS.
24
Powerful people CREATE THE CLIMATE they want.
25
We are good at PREPARING TO GO TO WORK
Do you also PREPARE TO GO BACK HOME?
26
Powerful people don’t build their lives on SOMEONE ELSE’ WEAKNESS
27
Powerful people DON’T HAVE TO OVERCOMPENSATE
28
Powerful people ARE ASSERTIVE
29
Are you NOT Assertive? 1) You never get your point across the first time and constantly have to explain yourself. 2) You are not in-charge of your time. 3) Co-workers interrupt you mid-sentence or talk right over you. 4) People take advantage of you because you say “yes” to everything.
30
6) Your subordinates don't follow your lead.
Am I Assertive? 5) Your peers or upper management comment that you are “too quiet or two faced. 6) Your subordinates don't follow your lead. 7) You feel angry about the direction a situation or project went because you could not influence the outcome. 8) You are always blaming something else or someone else for the current state of your life.
31
Counter-Argument Misbelief
I have spoken at this level in my previous organisation. I have received positive feedback at this level. You can be more competent in specific areas than people higher up in the organisation. I am not competent enough to speak out at this level.
32
What misbeliefs have you embraced ?
Lies about yourself Lies about others Lies about the world
33
2 You Are A BRAND
34
People buy from brands they PERCEIVE TO BE VALUABLE
3 People buy from brands they PERCEIVE TO BE VALUABLE
35
People buy from brands they TRUST
4 People buy from brands they TRUST
36
Functional Trust I keep my promises
Relational Trust You can feel safe with me Capability Trust I can deliver at a high level
37
People buy from brands with which they have AN EMOTIONAL CONNECTION
4 People buy from brands with which they have AN EMOTIONAL CONNECTION
38
People buy from brands THEY LIKE
5 People buy from brands THEY LIKE
39
Your brand can be DESTROYED overnight
6 Your brand can be DESTROYED overnight
40
Common BRAND DESTROYERS
Arrogance Self-centredness Common BRAND DESTROYERS Mediocrity Sloppiness Deceit Inconsistency Integrity gaps Broken trust
41
STEPS in building your Personal Brand
Common BRAND DESTROYERS STEPS in building your Personal Brand Sloppy
42
1 BUILD YOUR PLATFORM
43
2 OWN your space
44
Identify your HIGH LEVERAGE ACTIVITIES
3 Identify your HIGH LEVERAGE ACTIVITIES
45
For what do you receive the most complements?
For what are you the GO TO person? What comes to you easily where others seem to struggle? What do you do that is high impact yet requires relatively little effort on your part? What do you get so absorbed doing that you lose track of time? If I were to phone you at 2am and ask you to do this you would quite happily do it.
46
4 SHARE your knowledge
47
5 Watch your PHRASING
48
6 Offer PLUS 1 SERVICE
49
Be AUTHENTIC 7 Embrace your own style Be sincere
50
Describe your beneficiaries and TARGET MARKET
8 Describe your beneficiaries and TARGET MARKET
51
Who will benefit from your brand?
Whom have you grown to care about the most? What do they need from you that only you can give them?
52
9 What are you OFFERING?
53
BE STRATEGIC about your relationships
10 BE STRATEGIC about your relationships
54
BE STRATEGIC about your relationships
10 BE STRATEGIC about your relationships Initiate Nurture Rebuild Redefine Terminate
55
Audit your ONLINE PRESENCE
11
56
Craft your BRAND STATEMENT or elevator pitch
12 Craft your BRAND STATEMENT or elevator pitch
57
Building Your PERSONALBRAND
Similar presentations
