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Online gaming and entertainment
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Online games allow players to interact online with each others
On-demand or streaming entertainment services allow users to play media when and where they want it
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Why organisations operate online
Cheaper to run Work from any location Pay bills and salaries online Offer goods cheaply and make more profits Less storage
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Advantages of online retail
No need to distribute goods to shops Easy to make changes to products and prices Cheaper to go international and new markets Can be set up form home The shop can be located anywhere
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Disadvantages Skilled staff needed to run efficient websites Online payment security is difficult Need a delivery and return service handling Can only be customers who could use the internet Could effect other high street shop and cause suffering
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Transactional data Every time a purchase done online the data are collected and saved in a databse
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Why transactions are kept?
To keep records of purchases Allow the delivery to be tracked SHOW A RICH INFROMATION ABOUT CUSTOMERS SHOPPING HABITS
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Why do they want to know your shopping habits?
Offer relevant or alternative purchases To improve the services To produce a personalised adverts generated using cookies
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