1. Viewer Profile: WABC M-F 9AM-4PM
New York Adults:
Total
18.0
Total
18.0
Index
Index
Demographics:
Have bought2:
Homemaker
31.2
174
Women’s casual clothing/sportswear $100+
23.0
128
Profession: Healthcare Support
31.1
173
Women’s shoes
22.3
124
Black/African American
27.1
151
Mattress $1,000+
Mattress $1000+
22.2
124
Women
25.5
142
Children’s clothing $100+
21.0
117
Own a co-op
20.9
116
Other:
Travel:
Used Norwegian Cruise Lines4
134
26.0
145
Ate at Olive Garden1
24.1
Used a real estate agent to sell home2
Visited Bermuda4
23.4
130
23.9
133
Visited Disney World2
21.6
120
Drank Dannon bottled water3
21.6
120
% of total adults* (orange bar) or target adults (red bars) who watched WABC M-F 9AM-4PM in the past week
How to read: 18.0% of total adults in N.Y. watched WABC M-F 9AM-4PM. 31.2% of adults in N.Y. who are homemakers watched WABC M-F 9AM-4PM. Therefore, adults in N.Y. who are homemakers are 74% more likely to watch WABC M-F 9AM-4PM than the average adult in N.Y.
1In the past month 2In the past year 3In the past 7 days 4In the past 3 years
Dept. Store
Automotive
Soft Drink
Beer
QSR
WABC 9AM-4PM brand profile: Highest indexing brands among those ranked in the top half for usage.
© 2007 Scarborough Research Corp. (New York Release 2 Report)