1. Press Releases
“How to Get Amazing Traffic Exposure with Press Releases on Top Positions of Google”

2. What are Press Releases?
A press release is a type of news story intended to get the attention of news reporters
Press Releases are meant to inform or announce something that is of news value

3. Benefits of Press Releases
Search engines like Google love Press Releases content and award high Page Rank for them
Targeted towards a large range of Internet newspaper and magazines
Great exposure
Reach hundreds of thousands if not millions of people

4. Benefits of Press Releases (Con’t)
Publicity is more believable than advertising
Has a multiplier effect
Can make you famous and builds credibility and reputation for your name

5. How Effective Press Releases Works
01. Keyword Research
02. Headline & Copy
03. Link
04. Submit

6. Keyword Optimization
For maximum exposure, you must optimize your press releases
Use long tail keywords (3 words or more)
Target low competition and a relatively high number of searches
Keyword research with Google Keyword Tool and Google Search Engine

7. Keyword Optimization (Con’t)
Find exact competition and target keywords with less than 10,000 competition

8. Keyword Optimization (Con’t)
Insert keyword in:
Title
First and Last Paragraph
Related Keyword within press release
Make your press release sound natural
Do not force your keywords into the press release

9. Link Optimization Anchor text link your keyword in first paragraph
Make sure the keyword anchor text link appears in header or tags of the page you are linking to

10. Choosing the Perfect Headline
Four worded headlines are best
Keyword in headline
Attention grabbing
Use words that generate curiosity
Little Known Secrets
Discover
How to Achieve X in Y Days
Use symbols
0-9 % ? / “”

11. Effective Copywriting
Keep between words
Write from a third party point of view
Focus on the STORY. Must be newsworthy. Never advertise or be sales pitchy
Strong call to action which highlights benefits

12. Structure Of Press Release
Introduction
Body
Detailed description of endorsed product
Highlight benefits or characteristics
Include testimonial if you have one
Footer

13. Submit Your Press Release
Submit to 1-2 PR sites
No need for mass distribution

14. Top Press Release Sites
WebWire.com (Paid)
PRWeb.com (Paid)
PRLog.org (Free)
EReleases.com (Free)
DBusinessNews.com (Free)
SanePR.com (Free)
PressBox.co.uk (Free)
Free-Press-Release-Center.info (Free)

15. Scaling Your Press Releases
Submit 5 Press Releases to a different PR site for 7 consecutive days
This will give you maximum coverage from different sources

16. Get to Know Journalist PR = Public Relations
Connect with journalist who are writing stories on your industry
Provide value, see what you can do for them first
Can be found on publication sites, their websites, social media networks

17. Get Reporters to Find You
PRLeads.com
$99/month
Great publicity
HelpAReporter.com

18. Conclusion
Focus on providing value and telling a story that is news worthy
Remember to scale up!
It’s not about what you tell them but how you tell them