2. Hosted by Erin Quade | Hatchbuck Consultant
Content Creation 101
Hosted by Erin Quade | Hatchbuck Consultant

3. Content 101
Topics
Tools
Content that Converts
Recycling Content

4. Know Your Audience Create a persona Write to that one person
Hack: Use Hatchbuck’s Persona Workbook!
Write to that one person

5. Find My Topic List, List, List Life Wellness Example:
Weight Loss Trends
Running Tips
Time Saving Workouts
Yoga
Nutrition

6. Headlines Problem Solving Education
“How to squeeze an hour of toning into your workday”
“Turn your office into a nutrition haven”
Education
“Improve your memory with yoga”
“Learn proper running technique for ultimate efficiency”

7. Target Trends & Keywords
Headline Tools
Grab Attention
Target Trends & Keywords
Write What You Know
Co-Schedule Headline Analyzer
Copy Blogger
Google Trends
Google Adwords Keyword Planner
Your Brain!

8. Types of Content E-Book Blog Emails
PURPOSE: Used for lead bait to capture your ideal buyer by offering a solution to a problem
Blog
PURPOSE: Keeping your blog full of new content will help your search rankings and cement you as a resource for your prospects s
PURPOSE: s can be used to nurture your leads and prospects and send them useful, relevant information

9. Best Practices: E-Book
Pick a problem you can solve for your ideal buyer
Break your solution into multiple parts
Write an intro and conclusion
Use graphics, charts or quotes to keep readers engaged
Hatchbuck Hack:
Use our White Paper Template and Marketing Planning Guide

10. Best Practices: Blogging
Have more than one person on your team write for your blog
Headline is just as important as content within
Shoot for words
Collect s with a clear call-to-action
Write both evergreen and timely/seasonal content
Include guest authors
Hatchbuck Hack:
Check out our Blogging Checklist

11. Best Practices: Email Hatchbuck Hack:
Spend the most time on the subject line
Keep it simple
Get to the point
Personalize
Practice, Test & Learn from the best
Hatchbuck Hack:
Use blog content you have already written. Write a short blurb and link to the blog on your site.

12. Emails That Convert – The 9 Word Email
Are you still looking for a home in Missouri?
Are you still looking at yoga packages?
Is there anything I can help you with?

13. s That Convert

14. s That Convert

15. Don’t Really Write Ask Influencers / Your Audience
Tweet a question to people in your space and compile their answers, or ask your audience, customers or employees a question and come up with a list of engaging, fun content.
Create a List of Old Posts
If you’ve had a blog for a while, you probably have a decent amount of content. Find a theme and make a list!
Make a List of Resources
Are there business tools that you use and recommend to your customers?

16. Content That Converts
E-Books: Gate your content. Your ideal buyer has a problem - provide a valuable solution and they will provide contact information.
Blogs: Collect s. Add a form with a clear call-to-action to subscribe so you can start building an engaged list.
s: Keep it simple. Link to outside articles, your blog posts, or request an reply.

17. Types of Call-to-Actions
Solve Your Problem
Learn More About Our Business
Like or Share
Check Out Our Product
Buy Me

19. Free Stock Photos

20. “Learn Proper Running Technique for Ultimate Efficiency”
Life Wellness
“Learn Proper Running Technique for Ultimate Efficiency”
Problem: Runners want to get faster > Solution: Improve running technique
E-Book
Blogs
Nurturing s

23. Convert the Prospect to a Customer!
Receives Running Training Course w/ Special Offer
Visits Running Blog
Fills Out Form
Receives E-Book
Triggers Task: Sales Rep (Call)
Convert the Prospect to a Customer!
Receives Running Training Course w/ Special Offer
Tagged with “Running”
Receives Nurturing Campaign
Tag “Running Interest” reaches a score of 3
Triggers Task: Sales Rep (Call)

24. Hire an Agency or Freelancer
Define what you need
Ask for samples
Know your timeline
Outline your budget
Hatchbuck Hack:
Check out Hatchbuck Certified Partners at market.hatchbuck.com.
Other Suggestions:
Upwork, Fiverr and Freelancer.com

25. Questions? Ask now, or Email me: equade@hatchbuck.com
Next webinar: Automating your workflow with Zapier
January 12pm CST