1. Toys market in Belgium Overview with YTD August 2017 data

2. Agenda G7 value trends Monthly sales in Belgium
YTD August 2017 sales vs 2016 and 2015
Belgium growth mechanism
Price Point Share & Performance
Top 5 Most incremental properties
Supercategories Performances
TOP 10 Items
Summary

3. G7 Value trends Most of European countries are up in YTD.
Toys Market sales in M€
Gain/Loss in M€
Source: NPD Group POS Tracking Service

4. Monthly Sales in Belgium
To reach + 10 M€ in August, the market grew almost every month (+2/3M€)
Monthly Sales in M€
Source: NPD Group POS Tracking Service

5. Belgium Toys Market Sales: YTD August 2017
The market slowed down in 2017 but is still growing
+10%
+5%
Source: NPD Group POS Tracking Service

6. Belgium Growth Mechanism
Belgium market growth came from a Mix effect (+6%) as Volume were flat
+5%
€204,1M
flat
+6%
15,7 M.U
€12,98
Source: NPD Group POS Tracking Service

7. Price Point Share & Performance
All price points up in Belgium especially higher prices
Price Point Share (€%)
Gain/Loss (M€)
Source: NPD Group POS Tracking Service

8. Top 5 Most incremental properties
Pokemon is still #1 as Cars should enter the top 5 soon
+6,6 M€
+2 M€
+3,8 M€
+1,1 M€
+1 M€
Source: NPD Group POS Tracking Service

9. Supercategories Performances
6/11 supercategories growing: Outdoors represented ¼ of sales and other strong growth came from Games/Puzzles
Supercategories Share (€%)
Gain/Loss (M€)
Source: NPD Group POS Tracking Service

10. TOP 10 Items YTD August 17 (ranked on values)
6 Outdoor & Sports Toys items among the top 10… #1 #2 #3 #4 #5
SIMBA - FRIENDS HOUSE
SODIBEL
COLOR SPIN HAND SPINNER
SPLASH-TOYS
BUNCH O BALLOONS WATER BALLONS
G. PREZIOSI: SOY LUNA ROLLER SKATE
SIMBA RECTANGULAR FAMILY POOL #6 #7 #8 #9
#10
MGA – L.O.L SURPRISE DOLL ASSORTMENT
SODIBEL– BALANCE BOARD
DENVER ELECTRONICS HOVERBOARD 6.5 BLACK
VTECH (CORP)
KIDIZOOM DUO
HATCHIMALS PENGUALA PINK EGGS ASS
Source: NPD Group POS Tracking Service

11. Summary Toys Market in Belgium
Positive trends for most of the countries in Europe
Double digit increase in value for Belgium
The market in Belgium gained 10 M€ YTD August thanks to 6 months up
Prices under 20€ lost share as prices over 50 € gained 6 M€
Outdoor & Sports Toys is the supercategory that grew the most and has 6 items among the top 10