1. Imagine

2. WHAT IS IDEOLOGY AND WHAT EXAMPLES ARE THERE?
Lesson objective: to find out…
WHAT IS IDEOLOGY AND WHAT EXAMPLES ARE THERE?

3. IDEOLOGY
a way of seeing the world. Ideologies are like lenses through which we view just about everything. They offer pre-packaged solutions to problems 

4. IDEOLOGY
Judging a given issue with preconceived ideas and that distorts one’s understanding

5. IDEOLOGY
Still, the most common use of ‘ideology’ was pejorative: ideology is opposed to ‘fact’, ‘logic’, ‘reason’, ‘philosophy’, and even ‘truth’. (Grossberg, 2005: 177)

6. IDEOLOGY
Ideology is often used to describe the ideas of others, and never to describe one’s own ideas

7. IDEOLOGY
Without these frameworks, we could not make sense of the world. But with them, our perceptions are inevitably structured in a particular direction by the very concepts we are using.
(Donald and Hall, 1986)

8. Is religion an ideology?

9. TASK: If you were in charge of the UK, what ideologies might you promote?

10. IDEOLOGY Heywood listed the following meanings of ideology:
A political belief system; an action-oriented set of political ideas; the ideas of the ruling class
The world view of a particular social class or group;
Ideas that propagate a false consciousness among the exploited or oppressed
An officially sanctioned set of beliefs used to legitimise a political system or regime
An all-embracing political doctrine that claims a monopoly of truth

11. TASK: For the following, identify 3 examples of ideology for each group identified

12. 1. A political belief system

13. 2. An action-oriented set of political ideas

14. 3. The ideas of the ruling class

15. Flobots - Handlebars TASK: WHAT DO YOU THINK THIS SONG MEANS?
TASK:
WHAT DO YOU THINK THIS SONG MEANS?
WRITE A SENTENCE OR TWO

16. This song relates to a theme reoccurring throughout literature, as evidenced by its inclusion in Shakespeare's Macbeth. The theme is the idea that "ambition becomes the demise of its holder." As children we all have innocent goals which we reach through our ambition to be admired by our social peers, i.e. riding our bike with no handlebars." As we age our goals lose their innocence just as we lose our childhood innocence through exposure to the real world. often time our goals and ambition to accomplish the goals has unforeseen consequence not only on ourselves but those around, even the entirety of humanity depending on the goal. This is evidenced by this rise of Nazi regime led by Adolph Hitler. Adolph Hitler's goal was to create a utopian society for the Ayran race. His ambition to reach this goal caused many horrific tragedies and the loss of millions of lives, thus his ambition became his demise.

17. Mannheim Mannheim drew a distinction between
Thought systems that served to protect a particular social order (ideologies)
Idealised representations of a future society that better served the interests of subordinate groups (utopias).

18. The world view of a particular social class or group

19. 4. Ideas that propagate a false consciousness among the exploited or oppressed

20. The most efficient oppressor is the one who persuades his underlings to love, desire and identify with his power; and any practice of political emancipation thus involves that most difficult of all forms of liberation, freeing ourselves from ourselves.
(Eagleton 1991)

21. TASK: Immortal Technique: The 4th Branch
WHAT DO YOU THINK THIS SONG MEANS?
WRITE A SENTENCE OR TWO
stop after 3 minutes!

22. Karl Marx and Friedrich Engels
Ideology as false consciousness

23. Louis Althusser
"Ideology represents the imaginary relationship of individuals to their REAL conditions of existence" 

25. Hebert Marcuse
One dimensional man

26. 5. An officially sanctioned set of beliefs used to legitimise a political system or regime

27. 6. An all-embracing political doctrine that claims a monopoly of truth

28. IDEOLOGY Is there an alternative?
Without these frameworks, we could not make sense of the world. But with them, our perceptions are inevitably structured in a particular direction by the very concepts we are using.
(Donald and Hall, 1986)
Is there an alternative?

29. A02
Marxists could be criticised because in post or late modern societies such as the UK, lots of people pick and mix rather than blindly following one ideology. Therefore, are we suffering from a false consciousness? On the other hand, whilst religious influence might be declining, it is hard to find people who could not be considered capitalists.