1. Social Media in UWC Community engagement and academic programmes
Juliet Stoltenkamp, Clint Braaf

2. Social media
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. (Kietzmann,2011).
Through social media we all get to contribute to the Internet.
Challenges of definition
Common features:
Interactive Web 2.0 Internet-based applications
Service-specific profiles for the website or app
Facilitate the development of online social networks
by connecting a user's profile with those of other
individuals or groups

3. Social media & business continuity
CIECT initiated whatsapp groups with the teams for business continuity
Student national protests (2016)
Effective communication, continuity of projects
Student support (Digital Academic Literacy programme)
Large scale student support
Whatsapp - communicate with all tutors
necessity is the mother of invention, Fees must fall

4. Social media and team operations
Whatsapp group for daily team operations and effective communication. CIECT teams situated across campus.
Social media minimises face-to-face engagement (mundane operations)

5. Student ownership and social media
Whatsapp group INF221 (EMS faculty) - students
Maximum of 30 students - easier to manage
Students keep track of class time and venues
Conditions were set in the group regarding language, group topics, and respect – ownership
Out DAL team started using this platform to support students.

6. Short course: An 'eTools Kit' for Entrepreneurs (Community)
Equip entrepreneurs with the necessary eSkills for the effective use of eTools to manage and
market small businesses. Participants / Community members are able to create and edit
marketing material (flyers, posters and videos); source and share
necessary information from the World Wide Web (WWW); create effective presentations;
create a marketing website; and create a basic database for procurement management.
Use of sound clips.

7. page. https://www.facebook.com/Entrepreneurs-2015-1594774310788102/
The Entrepreneurs course enables the participants to make use of e-tools for
their small businesses. The Entrepreneurs Facebook page reaches out to other interested
participants and allows past participants the opportunity to stay in touch. Events and
workshops are also advertised via social media by means of the Entrepreneurs Facebook
page.
Besides Whatsapp they also used Facebook

8. Social media & blogging
Online presence:  Social media has proved to be a powerful medium of communication as seen through our
Wordpress blog, Facebook and Twitter campaigns. Therefore, a decision has been made to capitalise on more
such applications to market the online presence of CIECT.
CIECT Wordpress blog

9. CIECT Twitter page

10. CIECT Facebook page shares events, blogs and news
with subscribers of the page
Lecturers can request to be excluded from photos on Social media.

11. Support materials provided on Learning Management System
Screencast tutorials of CIECT multimedia training courses
Aid to students or lecturers are provided on iKamva
Including: Basic Video Editing, Digital Photostory, Audio Editing (Podcasts) and UWC Web
Portal training.
These videos can be viewed on iKamva
Etools that can be used for communication and collaboration

12. Instructional & marketing videos on CIECTs YouTube channel 
Speak about video and who is responsible for recordings.
CIECT Youtube channel presents instructional videos to assist in Staff and Student learning

13. Thank you
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