1. POWER OF PERSUASION

2. War of the Worlds by H. G. Wells
Radio broadcast
October 30, 1938

3. Persuasive Devices

4. Persuasive Device
a technique deliberately used to influence others, to convince the audience of the validity of an argument.
(also known as propaganda techniques)

5. Persuasive Devices are used in
product advertisements
political campaigns
everyday situations

6. Common Devices Bandwagon Testimonial Transfer Trial Balloon Exigency
Repetition
Card-stacking
Name-calling
Plain Folks
Snob Appeal
Glittering Generalities
Oversimplifying
Innuendo
Faulty Cause/Effect
Out of Context
Scare Tactic

7. an appeal to follow the crowd; everybody’s doing it.
Bandwagon

8. Bandwagon Clues peer pressure 2 out of 4 dentists recommend
Over 4 million sold

9. Testimonial
quotation or endorsement, which attempts to connect a respectable person with a product or idea.

10. Testimonial Clues http://www.youtube.com/watch?v=hyET522rKMA
direct quotation
actual person with identification
courtroom
religious conviction

11. Transfer
Using a famous person or thing to sell an idea or a product by attempting to connect the two.

12. Transfer Clues endorsements celebrities

13. Find and collect examples of bandwagon, testimonial, and transfer.

14. Trial Balloon
Offering something free or at a discount

15. Trial Balloon Clues
coupons
2 for price of 1
buy one get one
free

16. Exigency
Offer will expire

17. Exigency Clues expiration date limited time only sales
within next 10 minutes

18. Find and collect examples of trial balloon and exigency.

19. Repetition
repeating again and again

20. Repetition Clues
parents “nagging”
children “begging”
pop-ups

21. Card-stacking
naming all of the positive reasons to choose something, selective omission; can also be used for negative influence.

22. Card-stacking Clues
listing
numbering

23. Find and collect examples of repetition and card-stacking.

24. Name-calling
links a person or idea to a negative symbol or name

25. Name-calling Clues used towards an opponent or competitor
negative connotation

26. Plain Folks
speaker presents him or herself as a common person

27. Plain Folks Clues Average Joe
speaker “understands” the reader/listener

28. Snob Appeal
convinces consumers that they are worthy of a product or service because it is the best.

29. Snob Appeal Clues
You’ll be popular if…
Better than the rest

30. Glittering Generalities
Emotionally appeal to positive and highly-valued concepts and beliefs

31. Glittering Generalities Clues
Vague
positive connotations
‘Strength,’ ‘freedom,’ ‘patriotism’

32. Find and collect examples of name-calling, plain folks, snob appeal, and glittering generalities.

33. Innuendo
Hinting or suggesting that something or someone might be negative

34. Innuendo Clues
Usually derogatory

35. Innuendo Example

36. Faulty Cause/Effect
suggests that because B follows A, A must cause B

37. Faulty Cause/Effect Clues
Example:
Eating ice cream causes murder
More murders occur in the summer
More ice cream is eaten in the summer
However, ice cream does not cause murder

38. Out of Context
Selective editing of quotes which can change meanings

39. Out of Context Clues
Political campaigns
celebrities

40. Out of Context Examples
Obama on Taxes

41. Find and collect examples of innuendo, faulty cause/effect, and out of context quotations.

42. Oversimplifying
Favorable generalities are used to provide simple answers to complex problems

43. Oversimplifying Clues
Statements are positive and firm
qualifying words are never used

44. Scare Tactic
Play on consumers’ fears if they do not purchase

45. Scare Tactic Clues
What will happen if you chose the other brand/product?

46. Find and collect examples of oversimplifying and scare tactics.

47. Now you will complete several tasks to create a business advertisement and you will use persuasive techniques to convince consumers to buy your product or service.

48. Power of Identity
Business Name

49. Power of Image/Symbol
Logo/Icon

50. Power of Persuasion
Slogan
Theme Song