1. Presentation On MARKETING

2. MARKETING MEANS
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals
American Marketing Association

3. COMMUNICATION INFORMATION / FEEDBAK
SIMPLE MARKETING SYSTEM
COMMUNICATION
GOODS/SERVICE
PRODUCER/SELLER
CONSUMER
MONEY
INFORMATION / FEEDBAK

4. To attract new customer by promising superior value, and to keep current customers by delivering satisfaction.

5. Core Concepts of Marketing
Needs, Wants Demands
Products
Utility, Value & Satisfaction
Markets
Marketing& Marketers
Exchange, Transaction Relation

6. The Marketing Mix -4 Ps

7. The Marketing Mix -4 Cs

8. Factors Influencing Company’s Marketing Strategy

9. EXTERNAL MARKETING ENVIRONMENT

10. MACRO ENVIRONMENT
The macro-environment consists of those factors that the company has very little control over

11. Demographic forces refers to the composition of a company's market(s) and includes whether or not this composition is likely to change.  For example, the number of Hispanics as a percentage of the U.S. population is increasing and this may impact a company's sales as to whom they should target.  Demographics includes: age, race, sex, income, education. 
Economic forces has to do with the economic conditions of the local, state, national, and international economies that can affect the firm.
Natural forces includes the weather (natural disasters, for example). 
Technological forces include the impact that new technology can have on a firm.
Political/legal forces include the political process and/or changing laws/regulations that can impact a firm.
Cultural forces has to do with changing values of a culture. 

12. PRODUCT = ?
A good, idea, method, information, object or service created as a result  of a process and serves a need  or satisfies a want. It has a combination  of tangible  and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase.
For example a seller of a toothbrush not only offers the physical product but also the idea that the consumer will be improving the health  of their teeth

13. Product Items, Lines, and Mixes
Product Line
Product Mix
A specific version of a product that can be designated as a distinct offering among an organization’s products.
A group of closely-related product items.
All products that an organization sells.

14. THE PRODUCT LIFE CYCLE Products often go through a life cycle
THE PRODUCT LIFE CYCLE Products often go through a life cycle. Initially, a product is introduced. Since the product is not well known and is usually expensive (e.g., as microwave ovens were in the late 1970s), sales are usually limited. Eventually, however, many products reach a growth phase—sales increase dramatically. More firms enter with their models of the product. Frequently, unfortunately, the product will reach a maturity stage where little growth will be seen.

15. PRICING STRATEGY Market-Skimming Pricing Market-Penetration Pricing
Setting a high price for a new product to skim maximum revenues layer by layer from segments willing to pay the high price.
Market-Penetration Pricing
Setting a low price for a new product in order to attract a large number of buyers and a large market share.

17. Pricing Strategies Product Line Pricing Optional-Product Pricing
Setting price steps between product line items. Price points
Optional-Product Pricing
Pricing optional or accessory products sold with the main product
Captive-Product Pricing
Pricing products that must be used with the main product
High margins are often set for supplies
Services: two-part pricing strategy
Fixed fee plus a variable usage rate
By-Product Pricing
Pricing low-value by-products to get rid of them
Product Bundle Pricing
Pricing bundles of products sold together

18. Price Adjustment Strategies
Types of discounts
Cash discount
Quantity discount
Functional (trade) discount
Seasonal discount
Allowances
Trade-in allowances
Promotional allowances
Discount / allowance
Segmented
Psychological
Promotional
Geographical
International

19. PLACE
Placement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

20. DISTRIBUTION Channel Level

21. Marketing - Promotion Strategy
ADVERTISING
SELLING
SALES PROMOTION
PUBLIC RELATIONS

22. Marketers and Markets
Marketers are focused on stimulating exchanges with customers who make up markets – B2C or B2B.
The market is comprised of people who play a series of roles: decision makers, consumers, purchasers, and influencers.
It is absolutely essential that marketers have a detailed understanding of consumers, their needs and wants.
Much happens before and after the sale to affect customer satisfaction

23. MARKETING CHALLENGES AHEAD
MORE ETHICS AND SOCIAL RESPONSIBILITY NEEDED
THE RAPID GROWTH OF INFORMATION AND TECHOLOGY
GROWTH OF NON-PROFIT MARKETING
GLOBALISATION
RAPID GLOBALIZATION
THE CHANGING WORLD ECONOMY