1. Idea Cellular Company Overview

2. Introduction

3. Introduction Founded – 1995 Headquartered – Santacruz East, Mumbai
Chairman – Mr Kumar Mangalam Birla

4. Leadership team
Mr Kumar Mangalam Birla,
Chairman

5. Leadership team Board of Directors
Mr. Kumar Mangalam Birla (Chairman) Smt. Rajashree Birla Mr. Himanshu Kapania (Managing Director) Mr. Arun Thiagarajan Ms. Tarjani Vakil Mr. Mohan Gyani Mr. Gian Prakash Gupta Mr. R.C. Bhargava Mr. P. Murari Ms. Madhabi Puri Buch Mr. Biswajit A. Subramanian Dr. Rakesh Jain Mr. Sanjeev Aga Mr. James Maclaurin

6. Vision
Mission
Goals
Values
Rank
“To be a premium global conglomerate with a clear focus on each business”

7. We survive because of our customers
Vision
Mission
Goals
Values
Rank
“We will delight our Customers while meeting their individual needs anytime anywhere ”
We survive because of our customers

8. Vision Mission Goals Values Rank
We target to achieve operational excellence & become an industry benchmark.
The key focus areas to achieve this target are People, Processes & Profits.
Various initiatives like ISO certification, Supplier connect etc. are initiated to achieve this goal.
The spotlight currently is on development in following areas :-   Technology and Markets   Business (domestic and local)   Adding value to people   Compliances    Fair practices    Close knitting with Teams

9. Integrity - honesty in every action
Vision
Mission
Goals
Values
Rank
Integrity - honesty in every action
Commitment - deliver on the promise
Passion - energized action
Seamlessness - boundryless in letter and spirit
Speed - one step ahead always

10. 3rd largest cellular service provider in India
Vision
Mission
Goals
Values
Rank
3rd largest cellular service provider in India
Source: TRAI (telecom regulatory authority of India)

12. Presence
28 States
7 UTs
Spread across India

13. Marketing

14. Products & Services Voice based service IDEA Concall Hosted IVR
Business
App Mall
Dialer tones 3G
Devices
Voice based service
IDEA Concall
Hosted IVR
Toll Free Solution
Connectivity based service
Location based service
Field Force Automation
I-SAFE

15. Products & Services Applications Games Business App Mall Dialer tones
Devices
Business
App Mall
Dialer tones 3G
Devices
Applications
Games

16. Products & Services Spotlight Regional Devotional Indian classic
Business
App Mall
Dialer tones 3G
Devices
Spotlight
Regional
Devotional
Indian classic
Status tones
International
Bollywood

17. Products & Services Faster internet Live TV Idea Mall Video call
Business
App Mall
Dialer tones 3G
Devices
Faster internet
Live TV
Idea Mall
Video call
Video on Demand

18. Products & Services Mobile handsets Internet dongles Business App Mall
Dialer tones 3G
Devices
Mobile handsets
Internet dongles

19. Pricing

20. TVC’s Walk when you talk...What an Idea! No Idea Get Idea Campaign
Idea rings all India!!
Celebrating every festival is a good Idea
Telephone Exchange
Idea Internet all India

21. Commercials Message oriented Projected more for Rural India
Showing CSR picture

22. Print Ads

23. Print Ads

24. Promotions

25. SWOT W T O No product innovation Govt policy Rural market
2nd largest wireless market
Launch of 4G in 8 strategic markets T
High capital investment
Market competition
SWOT S
Strong brand presence
Advertising campaign
121 for all services
900MHz Spectrum license (Delhi metro)

26. Idea Stores J&K Himachal Pradesh Punjab Haryana Uttar Pradesh(E&W)
Gujarat
Madhya Pradesh
West Bengal
Maharashtra & Goa
Andhra Pradesh
Kerala
Total No of States 18
Total no of Service centres
1750 approx.

27. CRM Oracle’s Siebel CRM at IDEA Seamless integration
Single, real-time, accurate view of customer information
Maximize customer relationships
Understanding customer’s lifetime value
‘Most Customer Responsive Company’ award by Avaya Global Connect

28. CRM
121 service

29. Competitors

30. Finance

31. Financial Analysis
Trend Analysis
Ratios

32. Share prices BSE NSE As on 25th Feb 2014 127.30 Volume 99,430

33. Share prices

34. Latest News
&
Future plans

35. Spectrum Auctions Total bid of ₹10,400 crore
An upfront payment of ₹3,100 crore
Won the strong 900 MHz spectrum in the key Delhi metro
4G spectrum across 8 strategic markets
Total of 65.2 MHz spectrum

36. Future Idea’s 6 strategic markets - GSM, 3G, and 4G services
Extension of 3G reach after the spectrum auctions
Coming up with 4G Launch or Long Term Evolution (LTE)
Emerge as a strong player in new service areas
Increase its presence in 3G Smartphones Market

37. Career Opportunities Assistant Manager Business Analyst HR Associate
Project Manager
Manager Operation
Marketing Finance HR IT systems Operations

38. References

39. Thank you Sirji !!! Anusha Cherian 07 Arjun Chhabra 08
Lavanya Dabbiru 09
Gaurav Shanbhag 52
Parikshit Shrikande 53