1. Caveat Emptor, ”let the buyer be aware”
There are several reasons why ”The Seller” is thought of negatively.
Inbalance in knowledge
The Seller ”knows” the needs, wishes and exp. better than the Buyer.
The Seller knows the product better (…faults, mismatch of need-product.)
- The Seller has a better training of psychological methods
Company internal culture
High pressure selling
The Seller is more active of the two (…aggressiveness…)
The Seller may misuse ”social courtesy”
- The Seller may misuse ”legal technicalities”
MONEY distorts logical, rational thinking !!!! (…emotions…)
e.g. a ladies handbag = 2000 EUR ? …misuse of ”stupidity”… ?
- The unfortunate truth is that there are also dishonest sellers
…knowing this, - what should You do ?