1. Rob Gleasure R.Gleasure@ucc.ie www.robgleasure.com
IS3320 Developing and Using Management Information Systems Lecture 5: Blue Ocean Thinking and MIS development: some exercises
Rob Gleasure

2. IS3320
Today’s lecture
Beats by Dre
Exercise

3. Slides from Beats by Dre, by Duo LI on Dec 02, 2013
Beats – what happened?
Slides from Beats by Dre, by Duo LI on Dec 02, 2013

4. Slides from Beats by Dre, by Duo LI on Dec 02, 2013
Beats – what happened?
Slides from Beats by Dre, by Duo LI on Dec 02, 2013

5. Beats – what happened?
Slides from Beats Electronics - Company's Strategy Deconstruction, by Daniel Glazman , Working at D-Vision on Sep 22, 2013

6. Beats – what happened?
Slides from Beats Electronics - Company's Strategy Deconstruction, by Daniel Glazman , Working at D-Vision on Sep 22, 2013

7. Beats – what happened?
Slides from Beats Electronics - Company's Strategy Deconstruction, by Daniel Glazman , Working at D-Vision on Sep 22, 2013

8. Beats – what happened?
Slides from Beats Electronics - Company's Strategy Deconstruction, by Daniel Glazman , Working at D-Vision on Sep 22, 2013

9. Slides from Beats by Dre, by Duo LI on Dec 02, 2013
Beats – what happened?
Slides from Beats by Dre, by Duo LI on Dec 02, 2013

10. Beats – what happened? In terms of the portable music hardware market
What competitive factors did Beats by Dre reduce?
What competitive factors did Beats by Dre eliminate?
What competitive factors did Beats by Dre raise?
What competitive factors did Beats by Dre create?

11. Beats – what next?
In January 2014, Beats decided to enter the music streaming industry by introducing Beats Music
In May 2014, Apple announced the acquisition of Beats Electronic for over $3 Billion.
Given the hardware capabilities possessed by Apple/Beats and not possessed by music streaming rivals such as Spotify and Pandora
What competitive factors should Apple/Beats reduce?
What competitive factors should Apple/Beats eliminate?
What competitive factors should Apple/Beats raise?
What competitive factors should Apple/Beats create?

12. Breaking news: SnapChat
Snapchat have announced a new range of sunglasses called ‘Spectacles’ with in-built camera for recording/sharing experiences
Image from

13. What’s the value curve?
In the social messaging market, what are the functionalities?
Who are the main competitors?
How do Snapchat compare?
What competitive factors do Snap Spectacles reduce?
What competitive factors do Snap Spectacles eliminate?
What competitive factors do Snap Spectacles raise?
What competitive factors do Snap Spectacles create?
A thought to take away: what was the Google Glass value curve and how do these compare?