1. Tell Your Story to the World
Kathleen Daniels
Tell Your Story to the World

2. About me Work at Williams Middle Magnet IB MYP in Tampa.
3rd year Media Specialist
MIE Expert
National Geographic Geo- Inquiry Ambassador
MLIS from USF

3. House Keeping

4. Objectives Identify who are our stakeholders.
What are some digital, visual, oral, and print methods to communicate with each of them.
What type of content should you put out.
How often should you be communicating information to each stakeholder (realistically).

5. What are we talking about here?
Why do we need to communicate to each stakeholder?
How are we communicating to each stakeholder?
What are we communicating to them?
Informing what programs are available and how to get involved.
Basic rules and procedures.
Inquire collaborations
Request donations
Sharing upcoming events
Look at each group and see how they are already best communicating
Find a need and fill it!

6. Create Your Brand: 3-5 Pillars
Think about the purpose of your programs.
What are the main qualities you want your program to embody/focus on?
Refer to your vision/mission statements of library media, school, and district programs.

7. Who are our stakeholders?

8. How to reach: Students Platforms
Content:
What is relevant to them? What's going on in their other classes? What resources are helpful to them?
What engages them?
Surveys- get them invested and show them your program needs/goals align to theirs.
Committees- book selection, morning show, writing, social media, book reviewers, etc.
Upcoming events- Book fairs, author visits, field trips.
Platforms
Edsby (school grades/communication platform)
Twitter (professionally model digital citizenship)
Office 365 tools
School Website

9. How to reach: Teachers Platforms
Content
What is relevant to them? What's going on in their other classes? What resources are helpful to them?
What engages them?
Surveys- get them invested and show them your program needs/goals align to theirs.
What committees/ clubs/ organizations do they run?
Upcoming events- Book fairs, author visits, field trips.
Platforms
Edsby (school grades/communication platform)
First Class (faculty )
Twitter (professionally model digital citizenship)
Office 365 tools

10. How to reach: Parents Platform
Content
What is relevant to them? What's going on in their student’s classes? What resources are helpful to them?
What engages them? What problems do they need to be solved?
Surveys- get them invested and show them your program needs/goals align to theirs.
What committees/ clubs/ organizations are their students a part of?
Upcoming events- Book fairs, author visits, field trips.
Platform
Edsby (school grades/communication platform)
Smore
Twitter (professionally model digital citizenship)
Office 365 tools
School Website

11. How to reach: Community
Platforms
Twitter
Facebook
Instagram
Office 365
Local News
School district Website
School Website
Content
Who is your audience? What are they using?
Who to follow? District/state leaders, companies, foundations, authors, trainers, technology, furniture
Engaging posts- call to action
#hastags

12. Delegate! Do’s Don’ts Make it look professional
If you manage multiple accounts, make sure you are on the correct one.
Always look back to your “pillars” for reference
Enlist parents, teachers, and parents to reach out and tg your accounts instead of just sending to you (more interaction for sharing and likes)
Just DO IT!
Don’ts
Make this another full time job/hat all by yourself
Wait until you feel “comfortable” “read enough“ on the subject
Compare yourself to others negatively. They don’t have your exact audience and pillars.