1. Rob Houghton Founder, CEO, reallymoving.com
Leads & Conversions
Rob Houghton
Founder, CEO, reallymoving.com
Conveyancing  Surveys  Removals

2. Marketing is changing…
Customers
Recommendations & Referrals
Advertising
Lead generation
Solicitors
Conveyancing  Surveys  Removals

3. Marketing is changing…
Customers
Offline Recommendations & Referrals
Offline Advertising
Offline Lead generation
Online Recommendations & Referrals
Search
Engines
Online Advertising
Online lead generation
PPC
Solicitors
Conveyancing  Surveys  Removals

4. Media consumption time
3.5 hours per day
3.5 hours per day TV
Online
Conveyancing  Surveys  Removals

5. Evidence in changing marketing spend
Conveyancing  Surveys  Removals

6. Conveyancing  Surveys  Removals
More pain to come for newspapers…
Conveyancing  Surveys  Removals
Source: KPCB

7. Conveyancing  Surveys  Removals
Facebook is growing fast, Google dominates
Conveyancing  Surveys  Removals
Source: KPCB

8. Conveyancing  Surveys  Removals
Google & Facebook dominate UK too
Conveyancing  Surveys  Removals
Source: Ofcom, reallymoving analysis

9. Conveyancing  Surveys  Removals
Facebook rules social media
Conveyancing  Surveys  Removals
Source: KPCB

10. “Mobile is eating the world”
Conveyancing  Surveys  Removals
Source: Ofcom

11. Conveyancing  Surveys  Removals
Mobile growth…
Computer
Tablet
Mobile
Conveyancing  Surveys  Removals
Source: reallymoving

12. Online marketing Viral marketing Search Engine Optimisation
Pay per click
Social media
Display ads
Referrals & Affiliates
Lead generation
Online Marketing
Conveyancing  Surveys  Removals

13. Conveyancing  Surveys  Removals
Converting leads
Conveyancing  Surveys  Removals

14. (partial) outsourcing
Buying leads is
(partial) outsourcing
of digital marketing
Conveyancing  Surveys  Removals