1. Medical Professionals
Internet Strategy
for
Medical Professionals

2. Table of Contents BEYOOONLINE.COM 2 8. What is SEM? About BEYOO ONLINE
What is Online Reputation Management (ORM)?
Internet Strategy & Reputation Dimensions
Corporate Website - Benefits
Internet Usage Statistics
6. What is Internet Marketing?
7. What is SEO?
8. What is SEM?
9. What is local SEO?
10. The Importance of ORM
11. SEO & Social Media Strategy for Medical Professionals
12. How can we help you establish your online presence from scratch?
13. How can we help setup a successful Internet Strategy? 2
Internet Strategy for MEDICAL PROFESSIONALS

3. 1. About BEYOO ONLINE BEYOOONLINE.COM Where? Who? What? 3
Geneva, Switzerland & Sofia, Bulgaria
Reputation Advisers
Social Media Marketеrs
Creative Services
SEO Professionals
Content Creators
Submission Experts
Online Monitoring Specialists
Web Analysts
Who?
What?
Online Reputation Management Services 3
Internet Strategy for MEDICAL PROFESSIONALS

4. 2. What is Online Reputation Management (ORM)?
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2. What is Online Reputation Management (ORM)?
Definition:
Online Reputation Management (ORM) is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals.  Business Dictionary 4
Internet Strategy for MEDICAL PROFESSIONALS

5. 3. Internet Strategy & Reputation Dimensions
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3. Internet Strategy & Reputation Dimensions
Internet Strategy is the process of adopting a web-based approach to help you share your professional skills and engage with the targeted audience.
Functional Dimension:
Share your professional skills & expertise
Share your medical practice experience
Introduce the users to the medical environment you are working in (medical supplies, equipment, facility, etc.)
Help you to stand out sharply from the competition with a distinctive profile
Social Dimension:
Allow the users to see real patients feedback based on your professional experience with them
Connect & Share your professional works with colleagues
Share your skills with potential business partners (suppliers and manufacturers of medical equipment or materials) 5
Internet Strategy for MEDICAL PROFESSIONALS

6. 4. Corporate Website – Benefits
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4. Corporate Website – Benefits
The Corporate Website is a key instrument that helps your Internet Strategy work properly.
Visibility Expansion
Information Stream
The Internet has allowed the users to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential viewer that has Internet access. Now you can tell the world more about your work as a medical doctor.
A website is not just a medium for representation of your practice, it is a form of media from which everybody can acquire information. Your website is the space where your patients will get the latest buzz around you and your medical practice.
Offer Convenience
Future Opportunities
It is far more convenient for a person to research a health service on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information about it. Allow the viewers see real patients feedback for your professional skills.
A website serves as a great place to refer potential investors to your practice. Great opportunity to find new partners (medical equipment & supplies manufacturer, etc.). 6
Internet Strategy for MEDICAL PROFESSIONALS

7. 5. Internet Usage Statistics
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5. Internet Usage Statistics
91% of adult users use a search engine to find information
1 in 5 internet users have consulted online reviews and ranking of health care service providers and treatments
90% of respondents from 18 to 24 years of age said they would trust medical information shared by others in their social media networks
41% are using social networking websites to make decisions about which doctors or hospitals to use
"Health organizations have an opportunity to use social media as a way to better listen, participate in discussions, and engage with consumers in ways that extend their interaction beyond a clinical encounter.“
Kelly Barnes, U.S. Health Industries leader for PwC 7
Internet Strategy for MEDICAL PROFESSIONALS

8. 6. What is Internet Marketing?
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6. What is Internet Marketing?
Internet marketing is a web-adopted approach that has the goal to gain more visibility through online presence.
Using different approaches, like Marketing, SEO, SEM and Content Development, the proper Internet Marketing Strategy is an excellent addition to the online reputation building process. 8
Internet Strategy for MEDICAL PROFESSIONALS

9. 7. What is SEO? BEYOOONLINE.COM 9
SEO stands for Search Engine Optimization
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. 9
Internet Strategy for MEDICAL PROFESSIONALS

10. 8. What is SEM? BEYOOONLINE.COM 10
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. 
SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings. 10
Internet Strategy for MEDICAL PROFESSIONALS

11. 9. What is local SEO? BEYOOONLINE.COM 11
In fact, over 20% of all searches are performed by people looking for a Local product, service, news item.
Over 2.5 Billion searches every month from desktop computers–not even considering mobile searches, which themselves are approaching 20%.
Simply put, Local is the hottest segment in an already very hot industry. 11
Internet Strategy for MEDICAL PROFESSIONALS

12. Trust 10. The importance of ORM Reputation BEYOOONLINE.COM 12
If your professional expertise and skills can help you create the desired online reputation, you should know that it comes with something more.
Your patients will trust you, due to your notorious skills of a medical doctor.
Because they trust you, they will come expectations.
Your patients legitimate expectations will lead back to your reputation that enables you to help more people looking and in need for your help.
Reputation
Trust
Expectations 12
Internet Strategy for MEDICAL PROFESSIONALS

13. BEYOOONLINE.COM
11. Search Engine Optimization (SEO) & Social Media Strategy for Medical Professionals
Analysis and subsequent positioning strategy
Maintaining a continuous monitoring of your online reputation in search engines
Correction of false and incorrect information
Creation of search engine optimized web presence for your practice
Setting-up of micro-blog and customization in order to communicate with your patients
Composing and publication of specialized publications, studies and press articles in relevant media. 13
Internet Strategy for MEDICAL PROFESSIONALS

14. 12. How can we help you establish your online presence from scratch?
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12. How can we help you establish your online presence from scratch?
Our Professional Approach will help you establish a reputation for life.
We can evaluate your image at the current stage and perform an analysis phase to help you shape the right approach for your business image.
We can provide you with reports, so you will be aware of the steps we take to build up or fix your web reputation
We can create a proper social media model to update your patients and business partners with the latest buzz around you.
We can create and optimize a specially designed website that will answer your business needs and will place you on the top results in the search engines. 14
Internet Strategy for MEDICAL PROFESSIONALS

15. 13. How can we help you setup a successful internet strategy?
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13. How can we help you setup a successful internet strategy?
You just need to be yourself. We can do the rest.
We can evaluate your current reputation
We can create the successful strategy based on a detailed analysis to promote your professional skills
We can put ourselves into your patients and viewers shoes and make sure the user experience of your online presence is excellent
We can create a reputation from scratch and still show you as an individual, not only a professional
We can use different channels and tools to engage and communicate with your audience 15
Internet Strategy for MEDICAL PROFESSIONALS

16. QUESTIONS & ANSWERS

17. THANK YOU Feel free to contact us at info@beyooonline.com
BEYOO ONLINE [‘bi: ‘ju]: The process of joining two or more things together to form one entity… Be yourself!