1. Building the Ecosystem: Integrating CRM, CMS & Marketing Automation
Introductory Remarks
Mike Schneider

3. What’s really going on? Physician Marketing Service Line Campaigns CRM
CMS
Marketing Automation
SEO/SEM
Traditional Marketing
Call Center
Content
Segmentation Modelling
Personas
Analytics
Branding
Patient Experience
Physician Marketing
Service Line Campaigns

4. Keeping the balls in the air…
Overwhelming times, overwhelming job responsibilities, overwhelming variety of tools
Goals, objectives, senior level expectations
How do you do it?

8. Our Next Speaker:
Simon Yohe Director of Digital Strategic Communications Digital / Marketing Orlando Health
Building the Ecosystem: Integrating CRM, CMS & Marketing Automation