1. Text Books today! Read pages 406 - 411
Consumer Promotions #3
News Release assignment may be completed late for 5 points IF receive prior to midnight tonight.
Today I will: Define Consumer Promotion
So I can: identify the various consumer promotions and put them in my marketing “tool box”
I will know I’m successful when: I can develop a promotional mix using the proper consumer promotions and to improve my decision making as a consumer.
Text Books today! Read pages

2. Marketing

3. Promotions are targeted to either consumers or businesses
Promotions are targeted to either consumers or businesses. Today we focus on the 10 different types of consumer promotions … these “pull” product through the marketplace.
Consumer Promotions – sales strategies that encourage customers and prospects to buy a product or service

4. #1 Coupons – certificate for cash discounts
Notice that a discount is offered. If no discount, then not a coupon, just an advertisement.

5. #2 Premiums – low cost or free items included with purchase

6. #3 Deals – two products packaged together to create discount
Group
Ticket Pricing
Think “Costco”

7. #4 Incentives – win prizes using some kind of game

8. #5 Product samples – free trial size offering
Test Drive a car

9. #6 Sponsorship – fee paid for right to promote at event

10. #7 Tie-ins – when two companies promote together

11. #8 Product placement – use of brand name in movie, TV, etc.

12. #9 Loyalty marketing – frequent buyer or rewards programs
Flyer Miles

13. #10 Point-of-purchase displays – displays to hold and promote products.

14. Assignment – work with a partner
Locate a coupon from the internet. Remember, coupons must provide entitlement for a cash discount. Paste a copy onto a Word Document and then print 2 copies (one for each partner) in black & white (printer 4350). On the bottom of the print-out complete B below by hand.
Individually, locate an actual sponsorship where a fee has been paid in exchange for the right to promote at a set location or event.
* Provide a full written description of the event.
* Name the sponsor
* Prompt: Why do you think the company made this sponsorship choice?
C) Three-hole punch and include in your notebook folder at the end of the unit.