1. “Projects creates teamwork, teamwork creates bonding, bonding creates
TABASCO
BY: OLGA PEDROZA
RIGOBERTO MONAGO
YIWEN ZHANG
“Projects creates teamwork, teamwork
creates bonding, bonding creates
memories.”

2. BACKGROUND
TABASCO® brand products are made by McIlhenny Company, founded in 1868 on Avery Island, Louisiana.
Tabasco had 140 years history
Tabasco sauce sold in over 160 countries.
Tabasco mixed reddest pepper with Avery Island salt and aged this “mash” for 30 days in crockery jars and barrels. McIlhenny then blended the mash with French white wine vinegar and aged the mixture for at least another 30 days.

3. SWOT 1. Tabasco brand is a well-known product throughout the world;
2. Tabasco is sold in every grocery store in the United States of America;
3. The McIlhenny Company has a very loyal customer base.
1. Tabasco sauce is a product of one location, this making it difficult to build new facilities;
2. There advertising is relied on word of mouth advertising;
3.Limited flavor.
1. Tabasco has a large amount of recipes that use its sauce. This can be used in a new marketing campaign;
2. Expand other flavors ;
3.To created more campaign on social media.
Their competitor have more advertisement on social media;
Tabasco is limited to sales from a limited consumer base;
There are too much hot sauce and flavor, not everyone like hot sauce
Strength
Weakness
Opportunity
Threat

4. MARKET Target market: Salt lake county Working Mom’s
Product: Chili starter
Price: $3.25
Place: Smith’s, Fresh market, Seven Eleven.
Promotion: Online coupon, magazing, newspaper, mail, .

5. DIRECT COMPETITION Stonewall Kitchen also have a
chili starter, they sale the chili
starter, 8.95 for 18 Oz.
On Google search, the first page
of chili starter are all Bush’s chili

6. INDIRECT COMPETITION
Pre-Made chili

7. TELEVISION COMMERCIAL
(double click to play)

8. RADIO SCRIPT
(double click to play)

9. SALES PROMOTION Printable online coupon
Mobile friendly (QR codes) coupon.
To give customers some promotion code, when they use the promotion code they can get a free sample.