1. Evan Richardson, Tessa Riley, Clay Rossetti,
Brie Sanford, Graham Schwab

2. History Founded in 1978 by Bernie Marcus and Arthur Blank.
Operations based in Atlanta Georgia.
Opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia.

3. Company Slogan
Early 1990s “The Home Depot, Low prices are just the beginning.”
Late 1990s “When you’re at The Home Depot, You’ll feel right at home.”
“The Home Depot: First in Home Improvement.”
“You can do it. We can help.”
March 18, 2009-present “More Saving. More Doing.”

4. Description of products/service
Store Inventory consists up to 40,000 different kinds of building materials, home improvement supplies, appliances and lawn and garden products.
Also offers 250,000 other products that can be specially ordered.

5. (Products and services continued)
-Home Services - Qualified professionals to complete home renovation projects.
-Serving the Pro Customer - Offers professional customers, including repair and remodel contractors, special services and support to make them more successful on the job site.
-Free How- To Clinics - Demonstrations with hands-on experience every Saturday and Sunday.
-Kids Workshops - Demonstrations with fun hands-on experience for kids and their parents.

6. Brand Revenue - Revenue: $74.75 Billion - Net Worth: $55 Billion
Brand Performance (Brand Value): $23,423 million
Brand Performance (Brand Rating):
AA-

7. Top Competitors
Home Depot is the #1 home improvement retailer
Lowe’s
Builders FirstSource
Lumber Liquidators

8. Advertising Efforts TV http://www.youtube.com/watch?v=yH2PvffSsL4

9. Advertising Efforts Apps and Websites

10. Advertising Efforts
Radio

11. Public Relations
The Home Depot Foundation: Doing More For Veterans/ Disaster Relief
Environment Principles

12. Public Relations 2013 Sustainability Report

13. Sales Promotion
The Home Depot Savings Center
-Promotes shopping for local deals, buying online, pickup in store, “new lower prices,” online coupon codes, home installation specials
Use of credit offers and financing needs: The Home Depot Consumer Credit Card
Public relation efforts

14. Direct Marketing The launch of Quick Response (QR) Code Initiative
-Scanbuy: enhances customer shopping experience by offering product and project “know-how”
Use of direct mail & updates
-Postcards sent by Professional & Contractor Services promoting business with Home Depot while offering the chance to win trips
Bridged the gap between in-store and mobile experience

15. Internet Marketing -Social Media -YouTube channels -Facebook -Twitter
-Instagram
-YouTube channels
-The Home Depot
-The Home Depot Pros
-The Home Depot Espanol

16. IMC Assessment
The use of both traditional marketing and IMC are prominent in the company’s marketing strategies by focusing on target markets, and widespread brand awareness.