1. Section 3: Memory Storage
Chapter 6 Lesson 2
Section 3: Memory Storage

2. Atkinson-Shiffrin Theory
3. Memory Storage
Storage
Atkinson-Shiffrin Theory

3. A. Sensory Memory
Sensory Memory
Echoic Memory
Iconic Memory

4. Atkinson-Shiffrin Theory (1968)
Sensory Memory
Encoding
Sensory Memory
Short Term Memory
Long Term Memory
Attention
Detailed information
In original sensory form
Very brief duration
Echoic (Auditory) Memory
Iconic (Visual) Memory
Rehearsal
Retrieval
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5. Atkinson-Shiffrin Theory (1968)
Sensory Memory
Sensory Memory
Short Term Memory
Long Term Memory
Attention
Attention: Sensory Memory  STM
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6. Short Term Memory Atkinson-Shiffrin Theory (1968) Sensory Memory
Long Term Memory
Limited duration (about 30 seconds)
Limited capacity (7 ± 2)
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7. Short Term Memory Atkinson-Shiffrin Theory (1968) Sensory Memory
Long Term Memory
Rehearsal
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8. Visuo-Spatial Sketchpad
Atkinson-Shiffrin Theory (1968)
Working Memory
(alternative model to STM)
Visuo-Spatial Sketchpad
Sensory Memory
Short Term Memory
Central Executive
Long Term Memory
Phonological Loop
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9. Visuo-Spatial Sketchpad
Working Memory
(alternative model to STM)
Visuo-Spatial Sketchpad
Sensory Memory
Central Executive
Short Term Memory
Long Term Memory
Phonological Loop
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10. Visuo-Spatial Sketchpad
Working Memory
(alternative model to STM)
Atkinson-Shiffrin Theory (1968)
Visuo-Spatial Sketchpad
Encoding
Sensory Memory
Central Executive
Short Term Memory
Long Term Memory
Retrieval
Rehearsal
Phonological Loop
Encoding = Memorizing
Retrieval = Remembering
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11. Long Term Memory Atkinson-Shiffrin Theory (1968) Short Term Memory
Sensory Memory
Short Term Memory
Long Term Memory
Rehearsal
Relatively permanent with “unlimited” capacity
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12. Sensory Memory Long Term Memory
Atkinson-Shiffrin Theory (1968)
Sensory Memory
Long Term Memory
Sensory Memory
Short Term Memory
Long Term Memory
Detailed Information
In Original Sensory Form
Very Brief Duration
Echoic (Auditory) Memory
Iconic (Visual) Memory
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13. Sensory Memory Short Term Memory
Atkinson-Shiffrin Theory (1968)
Sensory Memory
Short Term Memory
Sensory Memory
Short Term Memory
Long Term Memory
Rehearsal
Limited duration (about 30 seconds)
Limited capacity (7 ± 2)
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14. B. Short-Term Memory How can we improve STM? Chunking Rehearsal
grouping items into a unit
Rehearsal
conscious repetition of information
prolongs STM duration indefinitely
Note: Chunking allows arbitrarily large units of information to be stored in any one of STM’s 7 slots. The possible size of a chunk is limited only by the individual’s experience with the content/subject matter of the chunk.

15. Working Memory B. Short-Term Memory (2) The Phonological Loop
Visuospatial Sketchpad
Central Executive

16. Short Term Memory Long Term Memory
Atkinson-Shiffrin Theory (1968)
Short Term Memory
Long Term Memory
Relatively Permanent with “Unlimited” Capacity
Sensory Memory
Short Term Memory
Long Term Memory
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17. C. Long-Term Memory Components of Long-Term Memory
Explicit Memory
Episodic Memory
Semantic Memory
Implicit Memory
Procedural Memory
Classical Conditioning
Priming
How Memory Is Organized
Schemas
Connectionist Networks
Where Memories Are Stored
Neurons and Memory
Brain Structures and Memory Functions