1. Company Project Part I No Worries, LLC
By:
Greg Ashley
Nathan Grossman
Josef Nelson

2. Background Our company is called No Worries, LLC.
No Worries, LLC is a small service company based out of, and exclusive to, Laramie Wyoming. Our company was founded by three business students at the University of Wyoming who were apt to capitalize upon the harsh climate and environment of Wyoming. Our mission is to optimize the safety and convenience of our customers by ensuring their vehicles are free of pesky elements of the Wyoming environment. These elements include ice, snow, bugs, bird feces, mud, as well as any other inconveniences we can take care of for our customers and their vehicles.

3. Roles System Developer: The “Tech” guy.
Our system developer is in charge of creating and maintaining our website, as well as our mobile app.
Project Coordinator: The “Boss” guy
Our project coordinator is the overseer of work delegation and our workforce management. The system developer and the project coordinator must collaborate and clearly share information between each other to ensure all customers who make online and mobile purchases are being served, as well as ensuring customer satisfaction.
Promotion Agent: The “Social” guy
Our promotion agent is tasked with maintaining a strong presence in the community by collaborating with other businesses to increase verbal and visual advertisement such as fliers and positive word-of-mouth. Our promotion agent must also collaborate with the system developer to ensure all appropriate information, as well as special promos are being showcased on our virtual advertisement.

4. Company Processes
Storefront operations include personal interaction with a customer concerning which services they want to schedule for their vehicle. Our storefront operation will offer a key drop, valet service in which a customer may drop off his or her key in order to receive on-going service from us, without having to worry about giving us a key repeatedly. This is likely to appeal to customers who are frequently on campus, who prefer face to face interactions with our employees in order to establish a business relation, as well as people who want to opt for our valet, in which we will bring their vehicle to them after we have performed our services, if desired.
Online operations is much like the storefront operations in the sense that customers may set up a schedule of services they would like done to their car, including the frequency of these services. These service order may be placed through our mobile app or through our website. Online scheduling may appeal to the people who are not frequently on campus, but would still like their car serviced.
Whether services are requested online or in person, customers will have to fill out the appropriate information concerning where the location of the car is that they want serviced.
Our employees will be dispatched to job sites equipped with snow shovels, ice scrapers, ice melt, window cleaner, a standard black and decker buffer with 2 buffing pads, and buffing compound.
Our list of all season services include:
De-icing and cold-starting vehicle
Snow removal from surrounding parts of vehicle
Removing bugs and bird feces from windshield and other vital areas
Headlight buffing for increased visibility

5. Online Presence
Our online presence is centered around our customer oriented website. Our website provides pour companies background story as well as a detailed list of the services we at No Worries LLC offer. We also have a tab for which customers can sign up for one of our membership plans. In addition to our services and appointment scheduling we have a page specifically for customer testimonies and reviews of our services.
Having been started by three college students we understand the importance of keeping up with the technological boom our world is in now. That being said, in addition to our website we also offer a free mobile app available on the iTunes store and Google Play. Our app offers appointment scheduling and availability from the convenience of your own cellular device.

6. Storefront Operations
No Worries LLC storefront operations are carried out through our on-campus store located in the Union at the University of Wyoming. This location allows us to best serve our most prominent customer group, students and faculty at the university.
Our store offers a key drop/valet service for customers that choose to leave a spare key with us in order to better serve them.
Store hours run from 6am-midnight Monday through Friday. Weekend hours are 10am- 5pm.
On staff we have 2 sales assistants to help with any customer questions as well as 5 technicians to complete service orders.

7. Target Market/ Demographics
Primarily University of Wyoming students and faculty who commute to campus.
Since there is a large population of people ages 60 and over in Laramie, we will also try and appeal to more elderly citizens.
Will also try to serve any other local drivers.

8. Marketing Mix
Product: Our product will satisfy customers by eliminating the uncomfortable experience of warming up, scraping ice off of, cleaning, and getting their car ready to go. We offer a convenient, stress free, behind the scenes service that is the only one of its kind in Laramie.
Place: We are conveniently located at our booth in the Union as well as online.
Price: No Worries has very affordable price points for different kinds of customers. We will offer a $70, 9 month long subscription for all customers under the age of 65 as well as a $45 4 month option. For those over 65, we will offer a discount of 40 dollars for a 6 month period and 25 dollars for a 4 month period.
Promotion: Primarily, we are going to market No Worries LLC. around the University Campus using posters, flyers, and other advertisements on campus websites and on social media. We are also going to organize promotions during sporting events in order lock in our younger demographic. For our older target market, we plan to mail out brochures, go door to door, and make advertisements in newspapers.

9. Marketing Strategies
Design No Worries LLC. posters and flyers to post around campus, put in the newspaper, and to mail to our older potential customers.
Design social media profiles for No Worries LLC. on all of the major platforms (Facebook, Instagram, Twitter, Yik Yak, Jodel, etc.)
Create promotions for sporting events such as coupons, t-shirts.
Organize a team to go door to door to our older customers and talk about our service

10. References