1. Design What is the message & how does it show in the product
ADD BASICS
Teppo Vienamo

2. Technology
Art
Business
DESIGN

7. 12 1 2 3 4 5 6 7 8 9 10 11

8. 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11

9. A B
Safety
Speed C D E

10. Design Drivers General guide lines to planning
Reflects business idea and strategy
What
How
Who

11. Milli

12. Calvin Klein Design Drivers

13. Design management Designed elements Products Prints Electronical media
Properties
Dressing

14. Fair Stand for Bell&Ross

15. Swatch

16. Watches Tell More than Time, Del Coates