1. ONLINE
SPRING 2013

2. Welcome Spring!
Spring is a very competitive time for home improvement retailers, and Spring Black Friday will be used to kick off the season officially for The Home Depot. All communications will be created to capture more sales at the beginning of the season by establishing tangible reasons to come to us to start a spring project.

3. Welcome Spring!
People excited to feel, smell, and see the signs of spring. The fresh start is an open invitation to get their hands dirty, be creative, and revive their outdoor spaces in anticipation of more time outside. They have ideas for new things to try, and even if they aren’t completely sure how to bring them to life yet, these aren’t just dreams – they are a to-do list. 

4. Alignment Across All Channels
Start Fresh & Save (FW48-FW1): Renew your home after the holidays with storage solutions, furnishings and project how-to
Savings Spectacular (FW1-FW8): Essentials for your home inside & out
Spring Black Friday (FW9): Spring Black Friday savings mean a greener, more bountiful spring
Dig In & Save (FW10-FW16): More ways to turn your hard work and budget into your perfect outdoor creation
Thrill of the Grill: (FW13-FW14): Special Buys on grills, grilling accessories, and outdoor living products to make getting set up for grilling season more affordable

5. Alignment Across All Channels

6. Alignment Across All Channels

7. Spring Black Friday
Largest event across all channels – homepage takeover with full store alignment

8. Dig In & Save
Special Buys and Savings on key assortment throughout the Spring season to keep the momentum rolling into Memorial Day weekend

9. Thrill of the Grill
Highlights charcoal grills, grilling accessories, and key outdoor living products the week leading into Memorial Day weekend – stores will be set to support

10. Spring Activities & Support
Spring Black Friday
Homepage takeover
Garden Club
Category heroes
PLP banners
BOPiS/BOSS messaging
How-to pull through projects
Style Guide support
Dig In & Save
Homepage placement
Garden Club
Category heroes
PLP banners
BOPiS/BOSS products & messaging
How-to Projects
Thrill of the Grill
Homepage placement
Category hero
PLP banner
BOPiS/Free assembly messaging
Style Guide feature
Social sharing of grilling tips/recipes