1. 2013 Social Media
Integrated Communications Plan 2013

2. Facebook Insights June 2012 Total Likes 2,471 up 41%
Viral Reach 898,984 up 91%
Weekly Total Reach 4,159 up 73%
Largest Demographic Female,18-34 yrs = 54.3%
Pittsburgh = 1,261
Second Largest Male, yrs = 11.3%
NYC, LA, Boston, DC & Chicago
June 2012
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Facebook Insights

3. Here's to a beautiful weekend in Pittsburgh. Enjoy!
June 2012
Reach 1,344
Engaged Users 155
Virality 7.74%
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Most Popular Post

4. Likable Posts June 2012 Using the word ‘Friday’
Congratulating students on awards and giving ‘shout outs’
Quotes from other students and alums
Sharing photos from events
Posting Trivia Tuesday questions gets interaction.
Using Facebook ads
June 2012
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Likable Posts

5. Dislike June 2012 Asking general questions almost always fails
Everyone loves a free t-shirt, right?
“’Like’ if you like…” doesn’t always work.
Asking others to share photos
June 2012
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Dislike

6. June 2012
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Facebook Ads

7. Twitter June 2012 Total Follows 997 up 63% Lists 51
Who? Local Businesses
Prospective Students
Alumni
June 2012
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Twitter

8. Prospective Student Trend
Prospective students are creating college/university lists
June 2012
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Prospective Student Trend

9. Other Initiatives
Integrated Communications Plan

10. Interactive Brochure June 2012
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Interactive Brochure

11. June 2012
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What’s New?

12. Pinterest.com/CarlowU
Boards/Pins
Students and Alum
Faculty and Staff
Holiday Fun
Student Life
Athletics
Campus
Campus Events
Graduation
Nursing
Fraud and Forensics
Values.Scholarship.Vision
Pittsburgh
June 2012
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Pinterest.com/CarlowU

13. LiveStream.com/CarlowU
June 2012
Talk with Carlow Community
Viewable from Facebook
Promote with Postcard Series (V.S.V)
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LiveStream.com/CarlowU

14. Call Me Maybe June 2012 http://youtu.be/K7ppxF4O130
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Call Me Maybe

15. Summary May 2010 We are witnessing a dramatic growth in engagement.
When we cross-promote, we see spikes in participation.
Carlow is Viral.
We are continuing to grow our online initiatives. Planning fun innovative ways to communicate with prospective students.
May 2010
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Summary

16. Questions and Discussion
Questions and Discussion