1. Communications Plan Adatum Corporation MGX FY16 9/12/2018 1:28 AM
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2. MGX FY16
9/12/2018 1:28 AM
Key Assumptions
3 phases to introducing the O365 capabilities (short time frame < 6 weeks)
Phase 1 – Yammer – Communication and Community - Bring our organization together
Phase 2 – Teams – Smarter Meetings - Make Meetings Matter / Provide a chat-based workspace
Phase 3 – Schedule and Task Management
Phases are – 2-week intervals
Communities run in parallel to complete in 12 weeks
Comms plan approved T-6 weeks
Week 1-2
Week 3-4
Week 5-6
Week 7-8
Week 9-10
Week 11-12
Sales
Phase 1
Phase 2
Phase 3
Customer Service
Finance & Support teams IT
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Target Audiences Identified
MGX FY16
9/12/2018 1:28 AM
Target Audiences Identified
Sales
Customer Service
Finance and Support Teams IT
Communities from Work Force Analysis Persona Prioritization
Sponsors
Managers
Ambassadors
Change Champions
Audiences who will drive the change forward (e.g. Adoption Core Team)
IT operations HR
Support Organizations
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. MGX FY16
9/12/2018 1:28 AM
Communication Summary – Sales, Customer Service, Finance and Support Teams
T-7 Weeks
T-6 Weeks
T-5 Weeks
T-3 Weeks
T-1 Week
Service Available
T+1 Week
T+ 2~12 Weeks
All company (delivered by Maureen Bousquet). First touch event outlining the business reason for change and the approach that is being undertaken .
Introduce the Ambassadors and Change Champion program
Introduce the availability of the web site and outline how this will include answers to common questions.
Tell them who they need to contact with issues or questions.
Give users a similar communication to the T-4 week version, which is intended to remind them of the business reason for change (delivered by Sponsors e.g. Pedro Correa, Alexandre Levesque and Julia Teixeira) – Personalized for each community.
Senior Managers communication to teams – continuing the theme - business reason for change outlining specific impacts (leverage Persona and Workforce analysis)
Announce Auditorium event.
Maureen Bousquet deliverer All hands briefing (face to face)
Managers begin communicating directly with employees using Face to face team meetings and support by (where appropriate)
Initial Posters made available
Auditorium Training
Poster refreshed
2nd Auditorium Training
Brown Bag sessions delivered
Online / on demand training available
Early Adopter video
Lunch and Learn
Tips and Tricks
Podcast (per community) delivered by Sponsor
Lunch and learn
Posters refreshed
Rewards winners notified
Rewards announcements included in Newsletter
Reward winners notified
Reward announcements included in Newsletter
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Communication Summary – Change Network Team
MGX FY16
9/12/2018 1:28 AM
Communication Summary – Change Network Team
T-8 Weeks
T-7 Weeks
T-6 Weeks
T-5 Weeks
T-3 Weeks
T-1 Week
Service Available
T+1 Week
T+ 2~12 Weeks
Yammer Group established for the Core team to use
Yammer Groups established for each of the Ambassadors, Champions, Managers
Sponsors schedule T-7 engagement with Senior and Mid-level managers
Sponsors deliver (with Senior and Mid- level managers) overview of upcoming change and impact with their team
Sponsors have first set of meetings with Ambassadors (supported by Theodore Margand)
Sponsors deliver briefing to all remaining managers
Sponsors recruit final Ambassador roles
First Touch Event – Auditorium delivered by Maureen Bousquet
Delivery of Auditorium Training
Delivery of 2nd Auditorium Training
Communicate availability of Online / On demand training
Sponsor communication welcoming people to the new ways of working (Pedro Correa, Alexandre Levesque and Julia Teixeira)
Podcast
Rewards Announcement (see Plan for details)
Sponsors participate in Lunch & Learn sessions
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Prioritized Adoption Tactics for Employees
MGX FY16
9/12/2018 1:28 AM
Prioritized Adoption Tactics for Employees
Tactic
Description
Benefits
T1 First Touch Event
Maureen Bousquet announces the upcoming change. Scenario-based, hands-on demo-environment that is accompanied by a scenario booklet. Change Ambassadors and Change Champions program announced and first names confirmed.
Drives key messages
Raises awareness
Breaks down barriers
Builds acceptance
T2 Auditorium Training
Large-scale, one-to-many session with less interaction focused on scenarios and work style adoption. Delivered twice.
Helps drive adoption
T3 Awards, Incentives, and Certifications
See details in Reinforcement plan – Team Superstars!; Innovator, Pinnacle and Spot Awards. Best Coach and Power Team
Promotes adoption
Motivates and rewards people
Helps grow and enable the community
T4 Brown Bag
Problem and issue-driven interactive session moderated and facilitated by Ambassadors and Change Champions around pre-determined (if possible) “hot topics” (feedback obtained from review of Help Desk calls and other listening channels) and FAQs. Invitation (appointment) to be sent via to targeted people (site focus, building focus). Managers in attendance and drive employee attendance.
Addresses specific problems
Provides targeted and focused training
Highly interactive
Increases self-help capability of users
T5 Lunch and Learn
Run by Ambassadors, individuals will have the opportunity to explore new ways of working ahead of receiving the service, and post availability, will be able to discuss any issues and ideas for improvement
T6 Webcast
Execute overview of the change being introduced, available for all employees.
T7 Tips and Tricks
Available on the Website, but also dropped on every ones desk (office based) and in the lockers of shift workers. Double sided. One side provides and overview of the Scenario, stop, start and continue beheaviour the other providing the tips and tricks and where to go for further information.
T8 Online / On-Demand Training
Access, through T10 (Website), feature and capability training on the services being made available – Standard training material from Microsoft being leveraged (see Training plan)
T9 Newsletter
Include in monthly newsletter for the whole company. Initially an introduction to the program, then over time a progress update and awards and recognition of team contribution.
Drives Key Messages
T10 Website
A single site (with a simple URL) providing an overview of the upcoming change. Providing overview of the service offerings and integrating the Persona and Scenario approach
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Prioritized Adoption Tactics for Employees
MGX FY16
9/12/2018 1:28 AM
Prioritized Adoption Tactics for Employees
Tactic
Description
Benefits
T11 Posters
Posters will be placed in refreshment areas and on notice boards. To be refreshed every 2 weeks
Drives key messages
Raises awareness
Breaks down barriers
Builds acceptance
T12 Early Adopter Video
Video produced by early adopters, outlining the benefits and experience – recorded by Change Champions
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Key Tactics and Senders by Audience and Project Phase
MGX FY16
9/12/2018 1:28 AM
Key Tactics and Senders by Audience and Project Phase
This is the full set of Adoption Tactics (and relevant message senders) by project phase for each audience.
T-5 Weeks
T-3 Weeks
T- 1 Week
Project Phase 1
Project Phase 2
Project Phase 3
T+ 1~6 Week
Sponsors
T1–First Touch Event
T9–Newsletter
T6-Webcast
T9-Newsletter
T9 Podcast
T3-Power Team
T3-Team Superstars!
T3–Outstanding change Champion
T3-Pinnacle Award
T3-Spot Award
Managers
T4-Brown Bag
T4-Spot Award
Ambassadors
T2-Auditorium Training
T3-Best Coach
T5-Lunch & Learn
Change Champions
T7-Tips and Tricks
Supporting Tactics (CM Team publish)
T10-Website
T8-Online / On-demand training
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Communications Tactics Plan Timing
MGX FY16
9/12/2018 1:28 AM
Communications Tactics Plan Timing
Tactic or Phase
Awareness
Availability
Usage
Adoption
Weeks before (t-60 days)
Weeks before (t-30 days)
Days before (t-7 days)
Service availability day (t)
Week after (t+7 days)
Month after (t+30 days)
At any time (t~)
Newsletter
Posters
First Touch Event
Brown Bag Sessions
Early Adopter Video
Auditorium Training
Online / On-demand Training
Lunch and Learn
Tips and Tricks
Awards or Incentives and Certifications
Website
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Source Materials to be Reused
MGX FY16
9/12/2018 1:28 AM
Source Materials to be Reused
Microsoft Office 365 FastTrack Center
Microsoft materials
Business plans for sponsor messages
Results of Persona and Workforce Analysis
Customer materials
None required
Third-party materials
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. MGX FY16
9/12/2018 1:28 AM
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.