1. Appeals of persuasion
Ethos, Pathos, Logos

2. Ethos – appeal to credibility
Focuses on convincing your audience that you are credible and they should listen to you.
Get your reader on your side
Can develop ethos using writing style/ grammar/ content.
“We all want what’s best for America’s children…”

3. Pathos – Appeal to emotion
Focuses on getting your audience to feel the way you want them to about your claim.
Try to invoke sympathy, anger, humor, fear, or comfort.
“Imagine a lonely child sitting sadly at lunch without a friend in the world.”

4. Logos – Appeal to logic/reason
Focuses on convincing an audience using logic or reason.
“42.7% (made that up) of America’s children report being bullied, which lowers text scores, and leaves the American education system trailing other countries”.

5. Persuasion in advertisements
Slogans
Graphics/ Images
Sounds

6. Slogans

7. Images

8. Sounds

9. For each of the following…
What’s the product?
What examples of ethos/ pathos/ logos do you see?
What examples of persuasive strategies do you see?
Who do you think the targeted audience/ consumer is for the product?

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