1. Fast Track Insights Weekly Summary October 8th - October 14th
Cyclone Bicycle Supply
Prepared on October 19th 2017
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2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Activity Summary
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4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
Missing Product Detail
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5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks PO On-Time Accuracy Oversized Carton Prep - Bagging
Overweight Carton
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10. Category Activity Category Shipped COGS October 8th - October 14th
Change over last week
9000 Cycling Bike Locks
$32,656.43
$-7,414.55
9000 Cycling Drivetrain and Accessories
$18,647.20
$-6,289.48
9000 Cycling Tires
$15,097.08 $
9000 Cycling Accessories
$9,678.10
$-1,966.63
9000 Cycling Handlebars- Stems- and Seatposts
$9,156.37
$663.74
9000 Cycling Brake Parts and Accessories
$5,580.66 $
9000 Cycling Wire Bead Tires
$4,708.42
$-1,075.81
9000 Cycling Wheels
$4,653.04
$311.31
UNKNOWN - UNKNOWN
$3,883.30 $
9000 Cycling Tubes
$2,309.70 $
9000 Cycling Fenders
$1,102.95
$260.13
9000 Cycling Uncategorized
$950.04
$53.68
9000 Cycling Bike Cleaners and Lubes
$935.95 $
9000 Cycling Tools
$714.50 $
6500 Outdoor Sports Apparel Cycling Tops
$605.20 $
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11. Brand Activity Brand Shipped COGS October 8th - October 14th
Change over last week
Kryptonite (KRYA0)
$33,014.42
$-11,489.31
SRAM (SRAM0)
$23,195.59
$-3,618.51
Maxxis (MAXAP)
$8,857.81
$-1,656.37
UNKNO
$8,175.03 $
SCHWALBE (SCHAW)
$6,874.24
$-1,125.96
Race Face (RACA7)
$3,537.94
$-1,642.36
Cane Creek (CANDE)
$3,483.12
$244.92
Kool Stop (KOOAF)
$2,136.24 $
Sta Tru (STAJU)
$1,884.64
$-1,089.62
Avid (AVID0)
$1,590.83 $
Easton (EASXM)
$1,427.90
$147.18
Race Face (RACBD)
$1,029.91 $
FSA (FSAAA)
$1,015.95
$122.99
Tufo (TUFO7)
$824.41
$416.19
Kenda (KENBC)
$798.39
$20.52
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12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$13,551.85 $
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$6,559.83
$-2,304.28
Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX)
$5,212.59
$39.36
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$1,911.20
$-36.04
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2 (B003NE5IRK)
$1,772.31
$121.15
Maxxis Ikon 3C EXC EXO Folding Tire (B00GOU0T6U)
$1,698.97
$928.13
Maxxis Ardent TR EXO Tire (B00OAWWPCA)
$1,544.02
$348.49
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$1,418.98 $
SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM)
$1,282.76
$121.42
SRAM Roam Speed Rear Wheel (B00HLB129Y)
$1,255.91
$824.19
Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$13,551.85 $
2.58 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$6,559.83
$-2,304.28
1.31 %
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$5,212.59
$39.36
0.47 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$1,904.73
$-36.13
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2, Black (B000T3BYH6 / ST3272K)
$1,536.43
$121.15
1.55 %
SRAM Roam Speed Rear Wheel, 29-Inch/12mm (B00G9ZUDJS / )
$1,255.91
$824.19
3.49 %
Kryptonite Keeper 12 Standard Bicycle U-Lock with Bracket (4-Inch x 8-Inch) (B000BL1P3O / )
$1,246.29
$43.18
0.35 %
SRAM TRUVATIV X.9 BB30 Crankset (175mm, 39/26T, 10 Speed) (B00JXK9RHU / )
$1,179.96
$990.56
1.33 %
Maxxis EXO Double Compound Ardent Folding Tire, 27.5 x 2.4-Inch (B00EEEBMVY / TB )
$1,084.16
$348.48
0.49 %
Easton EC90 SL Road Clincher 700c 10x135QR Disc Rear Carbon Brake (B00M1K5S40 / )
$1,020.60
31.61 %
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13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
SRAM X9 BB30 10 Speed Mountain Bicycle Crankset (B00QL4R9MG)
$1,179.96
$990.56
Maxxis Ikon 3C EXC EXO Folding Tire (B00GOU0T6U)
$1,698.97
$928.13
SRAM Roam Speed Rear Wheel (B00HLB129Y)
$1,255.91
$824.19
Maxxis Ardent Mountain Bike Tire (B0021G8NWI)
$597.96
$564.74
Truvativ Hammerschmidt FR Crankset (B003WOMJRI)
$450.45
SRAM 2 x 11 Speed GX Bicycle Grip Shift Set (B0127D82RK)
$413.54
$362.25
SRAM X01 DH Type Speed Rear Derailleur (B0127E2VJY)
$541.10
$360.99
Maxxis Ardent TR EXO Tire (B00OAWWPCA)
$1,544.02
$348.49
Sram Red Compact Crankset (B00823OQKC)
$341.28
Kryptonite Transfit FlexFrame-U Bracket (B00J4044ZO)
$560.26
$334.13
Increasing Individual Products
Product
COGS
Change
Out of Stock
Easton EC90 SL Road Clincher 700c 10x135QR Disc Rear Carbon Brake (B00M1K5S40 / )
$1,020.60
31.61 %
SRAM TRUVATIV X.9 BB30 Crankset (175mm, 39/26T, 10 Speed) (B00JXK9RHU / )
$1,179.96
$990.56
1.33 %
SRAM Roam Speed Rear Wheel, 29-Inch/12mm (B00G9ZUDJS / )
$1,255.91
$824.19
3.49 %
SRAM WH Rise F Qr/15 B1 Wheel (B00NIZ6XLE / )
$686.29
37.50 %
Maxxis Ardent Mountain Bike Tire (Folding 60a, 26x2.25) (B00189NE96 / TB )
$597.96
$564.74
17.22 %
Maxxis Ikon 3C EXC EXO Folding Tire, 29-Inch x 2.2-Inch (B00CLIRX4K / TB )
$860.40
$478.00
7.20 %
Truvativ Hammerschmidt FR Crankset (165mm, 24T I-05) (B0025WAZX8 / )
$450.45
1.43 %
Maxxis Ikon 3C EXC EXO Folding Tire, 29-Inch x 2.35-Inch (B00EEEBPDE / TB )
$446.49
60.05 %
Kryptonite Evolution Mini-6 Lite Bicycle U-Lock, 2.75-Inch x 6-Inch (B00FA5HCAG / )
$878.75
$419.32
0.86 %
SRAM X.7 BB30 Crankset (170mm, 39/26T) (B00JXKBYYY / )
$611.31
$366.69
0.00 %
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14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5)
$136.44
$-4,195.53
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$6,559.83
$-2,304.28
Kryptonite 785 Keeper Integrated Chain Bicycle Lock, 32-Inch (B00PUCSV7C)
$798.89
$-2,280.43
SRAM Rail 50 Front Wheel (B00HLB107I)
$358.23
$-1,074.69
Maxxis Minion DHRII 3C Exo Tubeless Ready Folding Tire (B00PUDY8VE)
$898.52
$-1,054.02
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$254.10
$-1,003.09
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$1,418.98 $
Easton EA90 SLX Road Clincher Aluminum Rim Brake (B00PUFEUN8)
$0.00 $
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$13,551.85 $
Maxxis Ardent Race 3C Exo TR Folding Tire , 2.2 Tire (B00PUDXS3S)
$47.19 $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / )
$136.44
$-4,195.53
32.60 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$6,559.83
$-2,304.28
1.31 %
Kryptonite Keeper Integrated Chain Bicycle Lock, Black, 32-Inch (B005YPK7V8 / )
$441.59
$-1,721.85
0.22 %
Maxxis Minion DHRII 3C Exo Tubeless Ready Folding Tire, 29x2.30inch (B00CTSIG3E / TB )
$525.80
$-1,147.20
3.45 %
SRAM Rail 50 Front Wheel, 29-Inch/ 15/20mm (B00FOOHPLY / )
$358.23
$-1,074.69
0.00 %
Truvativ X.0 GXP 2X10 Speed 175 Silver 42-28T Crankset (No BB) (B00553ZNS6 / )
$0.00 $
RockShox Boxxer Team Coil Inch Maxle DH Black Charger DH RC Aluminum... (B00JYD7JEY / ) $
Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB ) $
92.19 %
SRAM X0 Long Cage Silver 10 Speed Rear Derailleur (B C4 / ) $
1.12 %
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$13,551.85 $
2.58 %
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15. Appendix
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16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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17. Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net
Vendor Support
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