1. SWOT ANALYSIS OF SLLA
In the process of developing a long term strategy for SLLA: 2015 – 2020
Lionel R. Amarakoon, Convener
Sub-Committee on SWOT Analysis of the SLLA SPSD Committee
SLLA Head Quarters –

2. The Content What is SWOT analysis Aims of SWOT analysis
Short comings of SWOT analysis
How to conduct the SWOT analysis

3. What is SWOT analysis Way of gathering information
Tool/Technique which provide a Framework
Encourage input from many people
Help brainstorm potential solution
Problem analysis
Monitoring and Evaluation (M & E)

4. Brainstorm Under the following:
STRENGTHS
Those things that have worked. Things that one is proud to say about SLLA
WEAKNESSES
Those things that have not worked so well
OPPORTUNITIES
Ideas on how to overcome weaknesses and build on strengths.
THREATS
The constraints that exist which reduce the range of opportunities for change

5. What you need to do
For each heading, the groups defines, discusses, and records as many factors as possible.
From the analysis those issues that need to be tackled will emerge and objectives and strategies can be identified

6. AIMS of SWOT To help decision makers share and compare ideas
To bring a clearer common purpose and understanding of factors for success
To organize the important factors linked to success and failure in the business world

7. 1. Analyse Internal & External Environment
How to conduct SWOT Analysis?
3. Prepare Action Plans
2. Perform SWOT Analysis
& Document
1. Analyse Internal & External Environment

8. How to conduct SWOT Analysis?
3. Prepare Action Plan
Once the SWOT analysis has been completed, mark each point with:
Things that MUST be addressed immediately
Things that can be handled now
Things that should be researched further
Things that should be planned for the future

9. Record all thoughts and ideas. Be selective in the final evaluation.
Tips & Exercise
TIPS
Do’s & Don’ts
Be analytical and specific.
Record all thoughts and ideas.
Be selective in the final evaluation.
Choose the right people for the exercise.
Choose a suitable SWOT leader or facilitator.
Think out of the box
Be open to change
Don’ts
Try to disguise weaknesses.
Merely list errors and mistakes.
Lose sight of external influences and trends.
Allow the SWOT to become a blame-laying exercise.
Ignore the outcomes at later stages of the planning process. .