1. BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
1) Who are our key suppliers?
What key actitivites do our value proposition require?
What value do we deliver to our customers?
How do we get, keep and grow customers?
What kind of relationships are the customers expecting?
For whom are we creating value?
2) Who are our key partners?
What problems are we helping to solve?
Which customer relationships have we established?
Who are our most important customers?
3) What key resources we acquire from our partners?
What activities do our customer relationships need?
Which customer needs are we satisfying?
What activities our revenue streams require?Mitä ansaintamallimme vaatii?
What bundles of products and services do we offer each customer segment?
EXAMPLES OF MARKETS
How much does it cost to maintain successful customer relationships?
Mass market
Niche market
VALUES
EXAMPLES
Segmented market
Newness
Personal service
Diversified market
Performance
Self-service
Multi-shred platforms (ebay, amazon…)
The brand / design
Personilized service
Customization
Automated service
Problem solving
Saving customers’ money
Risk management
Accessibility
Usability
KEY RESOURCES
CHANNELS
What key resources do our value proposition require?
How do we deliver the value proposition to our customers?
What resources do our distribution channels require?
How do the channels change during the customer relationship?
What resources do our customer relationships require?
What resources do our revenue streams require?
CHANNEL PHAES
1. AWARENESS – how do we raise awareness about our company
2. EVALUATION – how do we help customers to evaluate our value proposition?
TYPES OF RESOURCES
3. PURCHASE – how do we allow customers to purchase our products and services?
Physical
4. DELIVERY – how do we deliver our value proposition to our customers?
Human
Financial
How do we reach our customers?
Intellectual (brand patents, copyrights, data)
How are our channels integrated?
Which channels are the best?
Which channels are the most cost-efficient?
COST STRUCTURE
REVENUE STREAMS
For what value are our customers really willing to pay? TYPES OF REVENUE
For what are they currently paying? Sales: asset sale and usage sales
How are they currently paying? Subscription fee
How would they prefer to pay? Renting Leasing
PRICING
Fixed pricing
Dynamic pricing
Negotiation
Examples of fixed pricing Product feature dependent pricing
Customer segment dependent pricing
Volume dependent pricing €
What are the most important costs in our business model?
Which key resources are most expensive?
Which key activities are the most expensive?
IS YOUR BUSINESS MODEL?
Cost driven (chapest cost structure, low price value proposition, maximum automation, extensive outsourcing)
Value driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS
Fixed costs (rent, salaries)
Variable costs

2. BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS €
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