1. How does the media connect Canadians to their government?

2. Where do you get your news?
News comes in countless forms:
Radio
Newspaper TV
Internet Websites
Word of Mouth
Magazines

3. The Role of Reporters
Media includes newspapers, magazines, film, radio, television, internet, books, billboards
Media is designed to deliver information and messages quickly to very large audiences
The term “mass media” refers the ability that media has to effect the opinions and judgments of a large number of people

4. Mass Media

5. Mass Media

6. The Role of Reporters
All media messages are created by people who interpret facts and make choices about how to tell a story
This interpretation of facts can lead to bias
Certain aspects of different stories are skewed, forgotten, changed, or altered depending on the opinion of a reporter

7. Slogans
Politicians often develop key messages for the media to control how certain information is presented to the public
Through slogans, politicians are able to communicate the message they want citizens to know
Usually slogans are memorable quotes or phrases that are repeated

8. The Slogans of President Bush
Weapons of Mass Destruction

9. Don Martin on Reporters
Don Martin is the national affairs columnist for the Calgary Herald and the National Post
He believes the role of reporters is as follows:
Inform people of the impact of gov’t decisions
To discover the truth
Utilized credible sources
Present accurate information

10. The Parliamentary Press Gallery
The PPG is an association of reporters who cover decision and actions of the gov’t
The press gallery includes 350 reporters from media outlets across Canada
The PPG includes media groups that represent all people from across Canada and attempts to ensure that information is presented to them in a form they can relate to

11. Parliamentary Press Gallery

12. Parliamentary Press Gallery

13. Diverse Media Aboriginal Peoples Television Network
Provides First Nations, Metis, and Inuit people “the opportunity to share their stories with all of Canada”
Association De La Presse Francophone
Serves the Francophone community outside of Quebec
CBC / Radio – Canada
Canada’s public broadcasting
Omni Television
Aims to “reflect Canada’s diversity through multicultural and multilingual programming

14. How To Detect Bias
We need to develop a way to detect whether your news is truthful, accurate, and reflects a balanced views and perspectives
Bias is a type of thinking rooted in a person’s point of view
Bias often leads to unbalanced information in the news
The key to detecting bias is to be open- minded when analyzing issues in the news

15. The Power of Media Campaign For Real Beauty Influence of Mass Media
The American Marines
U.S. Army
Canadian Armed Forces