1. Added Value Understand term added value and explain importance
Appreciate main sources of added value

2. What is it?
ADDED VALUE = the increased worth that a business creates for a product
The difference between what a business pays its suppliers and the price it charges

3. Which do you think is worth more? Why?

4. Speedy Service
Quality
Sources of
Added Value
USP
Design
Branding
Convenience

5. UNIQUE SELLING PROPOSITION = A characteristic of a product that makes it different from other similar products
What is the USP of these:

6. ACTIVITY Copy and complete the table below: Example
Why is it a good way to add value?
Speedy Service
Quality
USP
Convenience
Branding
Design

7. ACTIVITY Rank the sources of added value Give reasons for your ranking
1 = best way
6 = not that good a way
Give reasons for your ranking

8. ACTIVITY 3
Explain with the use of examples which is the best way to add value and why.

9. Why is Value Added So Important?
To survive
To be successful
The higher the added value the more likely a business will survive, grow and be successful in the long term.
???

10. EXTENSION/HOMEWORK ACTIVITY
Design your own product with your own USP
Maybe try on eof these if you cannot think of your own…
Mobile phone
Car
Football boots
Fully label this to explain the USP.