1. Entrepreneurship and Design Thinking
MBA elective module HWR Berlin - June and July 2017
Entrepreneurship and Design Thinking
4. Innovation
© Robert Jones 2017

2. Objectives / questions:
What is innovation?
How is it different from invention?
What are the sources of innovation?
Why innovate? What are the pressures on us to innovate?

3. Definition:
Innovation generally refers to renewing, changing or creating more effective processes, products or ways of doing things.
For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services.
Innovation can be a catalyst for the growth and success of your business, and help you adapt and grow in the marketplace.
Being innovative does not mean inventing; innovation can mean changing your business model and adapting to changes in your environment to deliver better products or services.
Successful innovation should be an in-built part of your business strategy and the strategic vision, where you create an environment and lead in innovative thinking and creative problem solving.

4. Waves of Innovation through history

5. Team task – why innovate? Reasons to innovate Reasons not to innovate

6. A transport innovation example
Innovation – Deutschebahn ICE – Germany to London via Eurotunnel
Deutschebahn is looking for new opportunities by extending its route network

7. Drucker’s Seven Sources of Innovation

8. Drucker’s Seven Sources of Innovation

10. Ten Sources of Innovation, Tidd & Bessant
Tidd, J., Bessant, J. (2009)

11. Give your own examples for sources of innovation
based on Drucker, and Tidd and Bessant

12. Flip this model and which famous matrix model does it resemble?

13. Types of Entrepreneurial Innovation – adapted from Wickham
Give examples for all the boxes above

14. for types of entrepreneurial innovation
Give your own examples
for types of entrepreneurial innovation
based on Wickham

15. Types of Innovation - the 4Ps of Innovation
Product innovation
We can change the product or service that we offer to the world.
Process innovation
We can change the way we create and deliver that offering
Position innovation
We can change who we offer it to and the story we tell about it
Paradigm innovation
The ‘business model’ – the way we think about what our organization
does and who we do.
Adapted from Tidd, J., Bessant, J. (2005)

16. Innovation Life Cycle
Tidd, J., Bessant, J. (2009)

17. Five generations of Innovation management
D. Nobelius (2003), Towards the sixth generation of R&D management,
International Journal of Project Management, 27 October 2003

18. What next?

19. Open Innovation Henry Chesbrough
1 Product platforming
2 Idea competitions
3 Customer immersion
4 Collaborative product design and development
5 Innovation networks
6 In science

20. Open Innovation Charles Leadbeater: The era of open innovation
Open Innovation in Cambridge

21. Outcomes – what have we learned?