1. Edexcel IGCSE Business Studies
Motivation Theory

2. Traditional Theories of workers’ Motivation
A long time ago, it was believed that workers were lazy and they were only motivated to work for money. Therefor managers kept an eye on workers and didn’t trust them. They used money as the sole motivator. Pay more to get workers to work harder. Do you agree with this?

3. American psychologist (1908-1970).
Human Relations and Content Theories
Maslow’s Hierarchy of Needs
American psychologist ( ).
: investigations into human behaviour.
Concluded: all individuals have set of 5 needs they strive to satisfy.

4. Human Relations and Content Theories
Maslow’s Hierarchy of Needs
Believed these could be arranged in a hierarchical order, according to: level of importance, and order in which they must be satisfied.

5. Human Relations and Content Theories
Maslow’s Hierarchy of Needs
Self-
Fulfilment
/ Actualisation
Esteem / Ego
Social / Love & belonging
Safety / Security
Basic / physiological needs

6. Human Relations and Content Theories
Maslow’s Hierarchy of Needs
At any one time one particular need is dominant – becomes a driving force which leads to action to satisfy the need.
Once satisfied, that need is no longer a motivator – replaced by higher order need until satisfied, and so on.

7. people are only motivated by needs not met.
Human Relations and Content Theories
Maslow’s Hierarchy of Needs
Hence:
people are only motivated by needs not met.
can only move up when lower needs satisfied

8. Human Relations and Content Theories
Maslow’s Theory Applied to the Workplace
Need Level:
Self-actualisation / Self-fulfilment
Workplace Responses
Challenging job with creative task demands; organising work into teams so each member can use his / her particular skills; allowing employees to choose which part of work they enjoy most and / or organise work as they want; appraisals to find out what employee goals are; opportunities for training, development and advancement to enable employees to develop their potential and meet new challenges.

9. Human Relations and Content Theories
Maslow’s Theory Applied to the Workplace
Need Level:
Esteem / Ego
Workplace Responses
Important / respected / responsible job; high status job title (eg police officer instead of policeman); above average salary; status symbols which go with a job such as company car, own parking space, office or personal secretary; praise and recognition for work well done eg through bonus or pay rise, awards, increased responsibility, promotion; participation in decisions.

10. Human Relations and Content Theories
Maslow’s Theory Applied to the Workplace
Need Level:
Social
Workplace Responses
Company uniforms; good working relationships; good communications, eg regular team meetings to enable employees to discuss problems and solutions; company magazine or newspaper updating employees on recent events; social facilities and events eg sports facilities, bar, Christmas parties, summer fetes, trips.

11. Human Relations and Content Theories
Maslow’s Theory Applied to the Workplace
Need Level:
Safety
Workplace Responses
Contract of employment including job description with clear lines of accountability; basic training to ensure sufficient knowledge and skills gained to effectively carry out job requirements; safe working conditions and safe systems of work to include protective clothing and guards on machinery as required;

12. Human Relations and Content Theories
Maslow’s Theory Applied to the Workplace
Need Level:
Safety
Workplace Responses
knowledge that the firm is profitable / liquid, thus likely to provide job security; informing employees of changes with reasons for changes, fringe benefits such as pension scheme, sick pay scheme, private health care eg BUPA; priority to promote internally when vacancies occur.

13. Human Relations and Content Theories
Maslow’s Theory Applied to the Workplace
Need Level:
Basic / Physiological
Workplace Responses
Basic pay, working conditions and facilities including: canteen, heating, ventilation, air conditioning and toilet facilities, regular rest breaks.

14. Management and Motivation
What type of manager would you be if you believed Maslow:
Make sure you keep workers happy by giving them interesting work etc

15. Several criticisms can be made of Maslow’s theory:
Human Relations and Content Theories
Maslow’s Hierarchy of Needs
Several criticisms can be made of Maslow’s theory:
Humans are different, are not likely to have same needs and have different degrees of need.
Needs not necessarily satisfied in the order suggested.

16. Several criticisms can be made of Maslow’s theory:
Human Relations and Content Theories
Maslow’s Hierarchy of Needs
Several criticisms can be made of Maslow’s theory:
Satisfaction of needs may not be the only motivator.
Many needs, especially higher order needs may be satisfied from activities outside work.