1. New York Yankees’ Fundraiser
Event Planner: Elizah Morales

2. Event Details
Why: The purpose of the event is to raise awareness about childhood obesity, which has become a huge concern in our society with more than one-third of American children being classified as overweight. Also, to raise money for better gym equipment and playgrounds selected public schools in New York City.
Who: Hosting: New York Yankees
Co Sponsors: Pinkberry, and Subway
What: Fundraising Event
When: May 9th, 2015
Where: Yankee Stadium in The Bronx (Steak House)

3. New York Yankees’ Steak House

4. Why do the Yankees Care?
For over 50 years the New York Yankees have been promoting healthy living for children of all ages. Being active and eating right are important aspects for children to stay focus in school and live a long fulfilled life.
The public schools surrounding Yankee Stadium have been known to lack gym equipment and well-developed playgrounds, therefore, as good neighbors the Yankees want to raise money to help the children and schools in their community and other NYC public schools.
GOALS:
Raise $500,000
Bring awareness to the issue

5. Critical Path

6. Target Audience Philanthropist Yankee Fans Yes Network Watchers
Parents who have a high interest in children’s health
Health Advocates
Politicians including Bronx Assembly men and women
New York City’s board of education board members
Health Organizational Leaders and supporters
The National Institute for Children's Health Quality and Children’s Health Fund

7. Reach Target Audience Personal contacts Public School Events Magazines
Health Magazines
Parents Magazines
Educational Magazines
New York Yankees Website and Magazines
Media outlets
News 12 The Bronx
Posters
Michael Kay Radio
Yes Network

8. Budget: Expenses

9. Total Revenue

10. Sponsors
Pinkberry and Subway are both two organizations that stand for healthy living, especially, for children.
A percentage of their revenue made on May 9th, 2015 will be donated to The New York Yankees’ Fundraising Event to Support Healthy Living Amongst Children for new gym equipment and playgrounds.

11. Guest Speakers Mayor of New York City Bill de Blasio
New York Yankee Player
Derek Jeter

12. Event Schedule 7:00pm – Start Time
7:30pm – Networking begins and food is served
8:00pm – Mayor Bill de Blasio makes his speech
8:15pm – Derek Jeter makes his speech
8:30pm – Photos are taken
9:00pm – Children perform
9:45pm – Fundraiser begins
10:15pm – Giveaways are announced and Health Treasure Hunt Game begins
10:45pm – Wrap up

13. Pre-Event Promote on Child Health Day (October 5, 2015)
Get Derek Jeter and Mayor Bill de Blasio to publicize the event on talk shows and radio interviews.
Create a contest where the top ten teachers who promote healthy living in their classrooms get a free ticket to the fundraiser.
Create a website and social media pages (Facebook, Twitter, Instagram) with health facts including activities that children can partake in to stay healthy.
Create/send Invitations
Create flyers and posters to hang at schools
Contact public schools that want to participant in the event.
Contact Philanthropists to donate to the event and its cause
Get local media coverage to attend event, including News 12 The Bronx.

14. Day of Event Create a hangtag contest #NYYHEALTHYLIVING
Health Treasure Hunt Game for adult and the few children who attend.
Have guests take photos with Mayor Bill de Blasio and Alex Rodriguez
Giveaway
Seasonal Yankee Tickets
Basket filled with Yankee gear
Signed baseball from all the current Yankee players
Gift cards to Pinkberry and Subway
Students will perform by singing and dancing with shirts that highlight the Yankees’ support for healthy living for children

15. Post-Event
Send souvenirs to guest including Tee-Shirts and water bottle.
Send surveys to guest and reward them with a discounted dinner at the NYY Steak house that offers a healthy way to eat steak.
Have students write personal thank you cards
Send a report of how much money was raised at the event and the impact the event made on others.

16. THANK YOU FOR YOUR TIME