2. Lorie Willms lwillms@vendasta.com linkedin.com/in/loriewillms
Sr. Partner Success Manager, Vendasta
linkedin.com/in/loriewillms
ext 107

3. Who We Are

4. Reputation Management
Our Offerings
Platform
Vendasta Products
Marketing Automation
Snapshot
Social Marketing
Reputation Management
Digital Agency
Partner Center
Listing Distribution
Brand Analytics
Listing Builder
Marketplace
Sales & Success
Center

5. The Product Insider
lp.vendasta.com/product-insider

6. How to sell with the Snapshot Report

7. Layman’s terms: Eliminate vendor clutter and sell whatever you want more effectively.

8. Easily create...

9. ...and viola!

10. Today’s focus: Listings, Reviews & Social

11. Listings

12. How to talk to your customers about listings
Your business listings — business name, phone number, address, website — are a crucial element to your business success.
Consumers need to find you, on the web and in the streets!
We want to make sure you are found on the internet and that your business name, address, phone number, and website are 100% accurate across the board! This is important because your SEO score is based on this accuracy and Google’s magic 3 or whatever they are calling it now, is based on accurate listing information and lots of reviews!

13. There are three parts of the listing grade
Listings
Listing Presence Does your business exist online? Are you listings found?
Listing Accuracy Your businesses’ listings that are found online, are they correct?
Data Provider Accuracy
There are 4 major data providers in the US. How does your business appear on them?
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14. Listings Listing Presence
It’s important to keep it that way! Listing Distribution will ensure your business’ listings remain present online, your digital footprint needs to stay alive.
Reputation Management will show exactly where your listings are missing. Listing Sync will update your business data on Facebook, Twitter, Foursquare and Google. Listing Distribution creates and distributes these listings across all major sources.
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15. Listings Listing Accuracy
You’ve got the first part covered! Listing Distribution will ensure that your business’ listings remain correct over time, especially if you ever move locations.
Reputation Management will show you where your listings are incorrect. Listing Distribution corrects and maintains existing listings across major sources.
Listing Sync Pro instantly creates listings on 40+ reputable sites.
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16. Data Provider Accuracy
Listings
Your listings are healthy! They exist (presence) and they are correct (accuracy). Ensure the green check mark remains by employing Listing Distribution.
It’s not as bad as you think! Since your business hasn’t been found, let’s turn on Listing Distribution which will push out the correct data.
Uh oh! Somehow the wrong information about your business is being circulated. You need Listing Distribution and Listing Sync Pro pronto to help correct errors that are costing you business!
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17. The different listings solutions
Description
Time
Your Cost
Listing Distribution
Submits business listings to all four major data providers: Factual, Acxiom, Infogroup and Neustar which are referenced by over 300 online listing directories.
1 - 6 months
$50/year
Listing Sync
Sync business listings to Google My Business, Facebook, Twitter and Foursquare.
Instant, hours
Free
Listing Sync Pro
Controls 40+ reputable business listing sites, including Bing Maps and Instagram.
$180/year $17/month
Visibility Premium
Our Digital Agency will manually claim and submit listings on behalf of the business to Google+, Yelp, Bing and YP.
Immediate, 7 days
$150/one time

18. Reviews

19. How to talk to your customers about reviews
Do you answer phone calls coming into your business? Do you address your caller’s needs?
Reviews are a public form of consumer communication — do not ignore your online reputation!
Reputation Management is simply being intelligent about your online reputation and also how others view your business! Reputation Management can be broken up into 2 major areas. One is business listings and the second is reviews. Remember that snapshot of your business? The score you received was based on the pillars of your virtual doorway. Our service is designed to help to correct, monitor and manage your listings and find your reviews online and deal with the issues raised either good or bad!

20. There is one reviews section, a single grade
very important ^
slide 6 - reviews 20

21. Reviews
Your business has worked hard to earn a solid reputation! Social Marketing can amplify that positivity, find relevant content with RSS feeds and help schedule posts.
Review Management means we can easily manage and respond to all of these reviews for you!
Reputation Management will showcase where the negative sentiment is coming from online. Review Generation will increase positive reviews and suppress negative reviews.
Review Solicitation has us do all of that work for you!

22. The different reviews solutions
Description
Model
Your Cost
Reputation Management, Review Generation
Shows businesses what people are saying about them, improves their visibility in local search and provides progress reports.
Do-it-yourself
$12/month
Social Marketing
Provides businesses the ability to grow their fan base and turn online leads into raving customers.
Review Management
Our white label digital agency responds to all negative and positive reviews for your clients on your behalf.
Managed service
$75/month
Review Solicitation
Our white label digital agency generates reviews from your clients on your behalf.

23. Social

24. How to talk to your customers about social
Everyday consumers are declaring their buying intentions, asking questions, and trying to create relationships through various social media channels.
Are you listening?
Everyday consumers are declaring their buying intentions, asking questions, and trying to create relationships through various social media channels.

25. @thegap does the billy oxford dress shirt come in size xxl? #helpme
1.59 billion users
Car shopping time! Audi A4 or BMW 328i? — feeling excited!
500 million users
433 million users
310 million users
@thegap does the billy oxford dress shirt come in size xxl? #helpme
300 million users
100 million users
Kitchen reno completed! Thanks to the Home Depot on Third Street for all their help!
50 million users
40 million users

26. There are three parts of the social grade
Foursquare
Facebook, Foursquare and Twitter
How does your business stack up compared to the industry averages on the major social sites?
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27. Social
Talk Track
Foursquare
You’re doing a great job managing multiple social networks. Social Marketing can help make it easier! Local businesses can easily build their social presence and find new leads.
Customer service lives online! Social Marketing can monitor and manage customer activity in a single feed, respond to customers in line and track every interaction. We can build social pages for you, if you don’t already have them and even social post on your behalf!
Social marketing, social posting, social page build

28. The different social solutions
Description
Model
Your Cost
Social Marketing
Provides businesses the ability to grow their fan base and turn online leads into raving customers.
Do-it-yourself
$12/month
Social Posting Basic
Includes two posts per week on Facebook, Twitter, Google+ and LinkedIn
Managed service
$75/month
Social Posting Plus
Includes four posts per week on Facebook, Twitter, Google+ and LinkedIn
$150/month
Social Page Build
Professional page setup with business branding.
One-time
$125-$200

29. Questions?

30. Lorie Willms lwillms@vendasta.com linkedin.com/in/loriewillms
Sr. Partner Success Manager, Vendasta
linkedin.com/in/loriewillms
ext 107