1. Travel Wayfinders On Civil War Trails roadsides

2. Carlisle, PA

3. Travel Markers PHMC medallions

4. John Brown House
Chambersburg, PA

5. Site Decals At partner properties & attractions

7. Decorative Flags At participating sites

9. Frontline Interpretation PA Past Players bring history to life

10. John Harris-Simon Cameron House
PA Past Players
John Harris-Simon Cameron House
Harrisburg, PA

11. What do we want to do. Inspire 2-3 day PA Roadtrips on the trails
What do we want to do? Inspire 2-3 day PA Roadtrips on the trails. Increase attendance at historic attractions. Brand and position the region in the heritage market. Diversify demographics of visitors.

12. How to make it happen. Create awareness in key markets
How to make it happen. Create awareness in key markets. Connect travelers with their journey. Promote collaboration amongst sites and other partners. Leverage heritage and travel promotional resources.

13. Our tools Print: PennDOT roadmap, PennDOT insert and the CWT Roadtrip guide, brochure, and map. Advertising Public Relations

14. Our tools (continued) Special Promotions: CWT Passport, “Live & Learn Weekends,” and “Picnics with the Past” Welcome Centers

15. Print

16. CWT Brochure

17. CWT Map

18. PennDOT Road Map 2009

19. PennDOT Insert 19

20. CWT Roadtrip Guide 20

21. Advertising

22. The Plan (spring-summer 2009) Newspaper (Baltimore, DC Metro & Philadelphia) Outdoor (Gettysburg) AMTRAK sponsorship (posters and on-board magazine) Philadelphia radio sponsorship

23. The Plan (spring-summer 2009) (continued) Pennsylvania Pursuits Pennsylvania Pursuits Insiders Guide Dutch Country Roads visitors guides

24. The Creative Work

25. Appeared as poster and print advertisement.