1. OPEN HOUSE
School Name
Date

2. Bond Project Communications
CONSTRUCTION ZONE
Bond Project Communications

3. Construction Zone Objective
Provide consistent and timely updates on school bond projects

4. Blueprint for Success
A bond communications plan for Carroll ISD that incorporates our talented students

5. Personal Relationships
strategic PR
Personal Relationships
Who better to help us tell the story than the students who will benefit most from the school bond projects?

6. Students Sharing the Vision
Students will serve as the spokespersons or “hosts” of Carroll ISD’s Construction Zone to include videos & all print materials. Think Kid President meets
Bob the Builder in concept.

7. #CarrollBond2017

8. Talent Search
We are looking for talented Carroll students who want to star on our Bond Builders Team.

9. Ideal Candidates
CISD is looking for students who are interested in being a part of the Bond Builders Team
Well-spoken/Articulate
Outgoing/Friendly
Confident
On-camera Presence
Natural Charisma
Photogenic
Coachable
Focused
Representative of CISD
Dedicated to Team

10. Round 1 - Video Submissions
Only current Carroll students eligible
Must be 5-16 years old
Submit a 1-2 minute video clip introducing yourself and telling CISD why you want to be a part of the Bond Builders Team
Round 1 Submissions accepted from Nov. 27-Dec. 6
Students advancing will be notified by Dec. 8

11. Round 2 - Live Auditions Live “Scripted” Auditions
for students years of age Dec
at Carroll ISD
Administration Center

12. Live Audition Details Script provided before audition
“On-Camera” audition (will be videotaped)
Audition live before panel of CISD staff
Audition times will be reserved through Sign-Up Genius
Call-backs may be necessary
Pool of participants will be maintained for future video projects

13. #SAFEdragon – Safety First! PSAs

14. Truth + Transparency = Trust
Our Bond 2017 Communications Plan includes targeted messages to keep stakeholders informed about
2017 bond projects & expenditures

15. Frame Bond Messages
Who
What
When
Where
Why
How

16. Public Engagement
December: Asking CISD stakeholders for feedback about their school communications
preferences

17. Listen & Dialogue Effectively
Utilize Let’s Talk! to receive & answer
bond-related questions.

18. Bond PR Toolbox CarrollBudget.com website
MySouthlakeNews.com news portal
Dragon Mobile App
eBlast newsletters
Videos on Vimeo
Twitter
Facebook
Printed Publications

19. Primary archive for bond project updates and information
CarrollBudget.com
Primary archive for bond project updates and information
Project Lists
Board Actions
Photos
Budget Details
Start & End Dates

20. Print Media Fliers MySouthlakeNews.com Presentation Handouts Postcards
eBlast

21. Visual Media
Students on the Bond Builders Team will serve as anchors or hosts of a series of 1-2 minutes videos during life of the bond program.
Videos will be scripted for students to include timely updates and facts about ongoing bond projects.

22. Social Media
Twitter, Facebook and Vimeo will serve as the primary social media tools for sharing Construction Zone content.

23. #CarrollBond2017
Join our conversation

24. Digital Dragons
Coming soon – more details about Carroll ISD’s Digital Dragons technology initiative!

25. OPEN HOUSE Board & Community Relations Department Carroll ISD
@Carrollisd
School Name
Date
Board & Community
Relations Department