1. You can make it, you can sell it, but can you “make it” selling it?
Gary Frank
Associate Director
Center for Dairy Profitability
University of Wisconsin - Madison

2. Introduction Who or what is your intended market?
What products does this market want?
What prices are these customers willing to pay?
At the above prices, what quantities of these products are your customers willing to buy?

3. Excel spreadsheet
“On Farm MilkP.xls”
(On Farm Milk Processing)

4. Download and open program

6. “Sales” tab Number of Retail Sites
Average Days per Year Each Retail Site is Open
Average Hours per Day Each Retail Site is Open
Retail Sales per Hour

7. Labor and Management

8. “Production Process” tab

9. Production Process cont. 1

10. Production Process cont. 2

11. “Capital Investment” tab

12. Results

13. Results cont. 1

14. Results cont. 2

15. Sensitive and Break-Even

16. Sensitive and Break-Even Cont.

17. Input Forms They are part of the Excel spreadsheet.
They can be print from the spreadsheet.

18. Conclusions Every proposed business venture is unique.
All business ventures require hard work and LUCK
In business there are no guarantees.

19. Other Thoughts Contact a food technologist
Contact the Health Department
Contact a construction engineer
Work with a financial advisor

20. More Other Thoughts Plan for pasteurized-milk
Plan for wastewater disposal
Plan, Plan, Analyze, Plan