1. Drive higher check averages with shareable chicken app favorites
Serving Mix
App-solutely
Drive higher check averages with shareable chicken app favorites
QSR
Pizza
NPD CREST October 2015

2. Handheld chicken is the most preferred snack & app
Growth strategy: Growth Strategy: Deliver on the Upbeat Food Explorers’ need for an adventurous food experience by Offering Shareable Chicken Appetizers Amped Up With Flavor
CONSUMERS
INFO & INSIGHTS
HOW NEEDS ARE MET TODAY
UPBEAT FOOD EXPLORER Adventurous Food Experiences
Handheld chicken is the most preferred snack & app
Consumers crave chicken apps
47% of consumers eat chicken as a snack at least 1 time/month
Leading chains are offering more chicken-focused snacking options
Consumers want tender, juicy, flavorful handheld chicken
Colossal Buffalo Drumsticks
Buttery Maple Wings
Product Description & SKU#
Food connoisseur
Desires authentic dishes
Craves new & interesting foods
Eating/drinking is how I socialize
FC Center Cut Thighs
PRODUCT SOLUTIONS
FC Drumsticks
Chicken Boat Loader Snacks
Boneless Wings
Bone-in Wings
Chicken Fries

3. Insights: Fried & handheld chicken items are the most preferred snacks & appetizers
Consumers crave chicken apps
47% of consumers eat chicken as a snack at least once a month
Source: Technomic 2017 COP Poultry CTR
Most preferred chicken appetizers & snacks
Drunken Monk Drumstick
“Nashville Hot” Chicken Nuggets
Source: Datassential, Tyson Proprietary Study, 2015
Leading chains are offering more chicken-focused snacking options
Consumers want tender, juicy,
flavorful handheld chicken
Honey-Chipotle Crispers & Waffles Appetizer
Nashville Hot Chicken Sliders
Source: Datassential, Tyson Proprietary Study, 2015
Source: Datassential, Tyson Proprietary Study, 2015
Source:

4. Applications: Delicious Starters. Delightful Returns.
Tyson® Chicken Appetizers offer a diverse selection that gives your patrons the crispy, juicy, saucy experience they crave
Center Cut Thighs - a juicy, tender, delicious, bone-in thigh portion offered in 2 widely popular flavors - BBQ glazed & crispy-coated
Drumsticks - a shareable appetizer that give your patrons a bigger bang for their buck as compared to wings
Crispy Chicken Fries - made with All Natural ingredients that offer a unique & affordable option that quick to prepare & fun to serve
Chicken Boat Loader Snacks - features 100% top-quality white meat chicken, fully cooked & ready to heat & fill with indulgent or better-for-you toppings
Boneless Wings - made with whole muscle breast meat & one of the fastest growing chicken forms in the Industry
Bone-in Wings - available breaded or un-breaded with consistency, quality & value that make them a consumer favorite.

5. Product Information SKU# Product Case Weight Case Pack
FC Crispy-Coasted Fast Finish® Center Cut Thighs 10
2/5lb.
FC BBQ Glazed Center Cod Thighs
FC Hot & Spicy Glazed Chicken Drumsticks
FC Chili Mango Glazed Chicken Drumsticks
FC Crispy-Coated Fast Finish® Chicken Drumsticks
FC Crispy Chicken Fries
Chicken Boat Loader Snacks
REFER TO TYSONFOODSERVICE.COM FOR BONE-IN & BONELESS WING SKU INFORMATION
For more product applications or questions, contact your sales representative or visit tysonfoodservice.com.